Interactive Advertising Bureau of New Zealand

Funny Example of how Flash can destroy your website!

2008-10-21T13:34:30Z

I guess too much Flash really can destroy the look and feel of your site.

Looking for some contract Silverlight work?

2008-10-01T11:47:25Z

Hi All,

We have a Silverlight contract role based Auckland CBD for 2-4 months with a leading Media entity.

If you have been tinkering with Silverlight since it’s arrival in the market and are a skilled developer looking for some work to see you into the new year, give me a call.

Leon McAllister
Team Manager

Information Technology

Hays - Australia and New Zealand’s leading specialist recruitment group

T 09 377 9244| F 09 377 5855| E leon dot mcallister at hays dot net dot nz
Level 17, ASB Bank Centre, 135 Albert Street, Auckland NZ

To search for the best jobs and candidates visit our website http://www.hays.net.nz

Recruitment Firm of the Year - FEMA 2008
Best Candidate Care by a Recruitment Firm FEMA 2008
Recruiter of the Year - FEMA 2008

view Google results from different locations

2008-08-13T16:12:24Z

As you may or may not already know, Google displays different search engine results in different countries and it can be quite annoying if you have campaigns going on all over the world as you would have to goto the local google search engine to see what your results are in those countries.
redflymarketing have delveped a firefox extension that makes checking your ser’s a bit quicker, you can DL it at:

http://www.redflymarketing.com/blog/google-global-view-results-different-locations/

default regions are, UK, USA, Canada, Australia but is is very easy to add other countries.

New Search engine from Ex Googlers

2008-07-28T14:55:26Z

cuil.com boasts the biggest index in search now, 120 billion pages, developed by Ex Google employees.

“MENLO PARK, Calif.�July 28, 2008�Cuil, a technology company pioneering a new approach to search, unveils its innovative search offering, which combines the biggest Web index with content-based relevance methods, results organized by ideas, and complete user privacy. Cuil (http://www.Cuil.com) has indexed 120 billion Web pages, three times more than any other search engine.

Cuil (pronounced COOL) provides organized and relevant results based on Web page content analysis. The search engine goes beyond today�s search techniques of link analysis and traffic ranking to analyze the context of each page and the concepts behind each query. It then organizes similar search results into groups and sorts them by category.”

Site Designed By?

2008-07-23T21:24:05Z

You may notice at the footer of a great deal of websites out there that some sites have a little blurb saying the likes of: “Site Designed By examplewebdesignersname.co.nz “ with a hyperlink to the designers site.

Personally I think they are unethical as a client is paying for a website not an advertisement for the web design company who made their site.

Anyone have any thoughts on such links?

Matt Cutts talks about NoFollow tags

2008-07-10T16:03:09Z

Matt Cutts, head of web spam for Google talks about NoFollows and other things

http://videos.webpronews.com/2008/06/16/breaking-news-google-launches-nofollow-google-help-center/

Flash now indexable!

2008-07-07T19:41:56Z

You’ll probably have heard the news that Google can now index the textual content in Flash files. This is good news, but it is far from the full story. I posted about it over on our blog, but figure the folks here might be interested. Hope you don’t mind the cross link:

The news broke last week, but honestly it feels like more of a PR exercise for Adobe than any real break though in the search friendliness of Flash. Our recommendation is still to use Flash only for rich media, and leave content and navigation to HTML, which will always do a better job...read the rest.

What do you think?

Search Engine Optimisation Code of Ethics Implementation for New Zealand

2008-05-04T01:39:09Z

After being in this industry - albeit in the UK - for the past five years, I’ve seen a lot of search engine optimisation techniques come and go (and a lot of companies)
All with varying degrees of success.
So, ought there to be a code of ethics within the kiwi market place to give search engine optimisation an honest face?
I have seen numerous companies pop-up recently promising businesses a high placing on Google’s first page, particularly this site/business (This site annoys me!)

http://www.pageoneofgoogle.com/cost.htm

Now, search engine optimisation is a long slow and painless process that takes patience, persistence and practice.
Granted the time factor can cost a company a lot of money but I really don’t think that a business ought to be shellin out 5-6k on SEO when those kind of dollars can be used to utilise an effective AdWords campaign that can yield active interested clients/leads for a business and over a period of say six months of AdWords spending with Google will actually increase the ‘natural search’ results anyway.

Is there anyway a code of ethics can be set-up to self regulate the soon-to-be booming industry of SEO ‘specialists’

I really don’t want the Search Engine Marketing and Search Engine Optimisation field to be tainted by charlatans like the U.S and U.K of recent years

What do you think?

Content is no longer King!!

2008-05-29T17:32:22Z

Content is still a very important factor on any website but now I hear that site quality is the new King and site content is now only a mere Prince.

It used to be that the site with best content would seem to outrank a site with lesser content but these days most good websites have good content so how do the search engines choose between one site with good content over another site with good content, well of course it makes sense to this by the quality of the way they display their content. Advanced search and navigation techniques and good site design are now playing a bigger part than they used to. So in order to rank highly, not only do sites have to have good content but they have to look good and be easy to use too.

Beware of XSS vulnerabilities

2008-06-18T15:56:46Z

This is just common sense stuff, but I’ve come across two sites this week with the same vulnerability Matt Cutts blogged about recently, and in both instances it was negatively impacting their rankings because Google was indexing pages on their domains which appeared to be XXX rated content…

If you�ve noticed that your rankings in Google seem to be affected, you might consider a few searches on your site to see if anyone has injected spammy or porn content on your site. If your domain was example.com, you might want to run a few queries such as [site:example.com porn] or [site:example.com biaxin] or [site:example.com viagra] to see whether you run across unexpected results. [read the rest].

One of the sites I’ve seen suffering this was a Mobabletype blog so might be worth checking into especially if you run MT.