Workshop - In-depth Programmatic
Wed, 07 Mar 2018
Programmatic is constantly evolving, and for today’s digital professional, it is important to keep on top of the current changes.
At our In-Depth Programmatic Workshop, we will aim to update delegates on the most recent developments, and delve deeper into topics like header bidding, data management, creativity, mobile, auditing methodology, Ads.txt, supply path optimisation, brand safety and more!
Leading this workshop is Sydney based John-Harvey Faurholt, Snr Partner Channel Manager APAC at Microsoft. John-Harvey has extensive International experience in Programmatic. Prior to joining Microsoft John-Harvey was Director of Partner Services at Open X in the UK.
This workshop is for those who have a good understanding of Programmatic.
Session 1: Publisher Monetization
This session will examine the fundamentals of how and why digital ads have come into existence, and the evolving ways that site monetisation has been realised by publishers, providing a history of how digital publishers have driven revenue.
Session 2: Improving Trust in Ad Tech: Ads.Txt and RTB 3.0
Ad tech has a trust problem – buyers can’t be fully confident the impression they’re buying is from the publisher, user, and location they’re told it is, and publishers can’t be confident advertisers won’t distribute malware. The industry and the IAB have taken on these problems and have 2 answers: ads.txt and RTB 3.0.
Session 3: Myths & Truths Behind the Header Bidding Solution
A tool like header bidding improves monetization for media sellers and makes auctions more open for advertisers. It’s a game changer, so it’s sure to inspire questions from both sides of the table.
In this session, we will lay out three of the biggest header bidding myths and explain the facts behind each one.
Session 4: Clean Advertising: How has the perception of brand safety changed?
Last year was a challenging one for the industry for ensuring our advertisers are placed in brand safe environments. In this session we will be addressing how do we make the ad landscape a safer, more premium space?
Session 5: A need for radical transparency: how fixed auction mechanics are costing marketers
While programmatic advertising offers a wealth of benefits – scale, efficiency and targeting to name a few – the actions of a few players have led to a transparency problem. Some SSPs have quietly introduced first-price auctions in such a way that negatively disrupts DSPs’ ability to bid intelligently. This lack of openness in the buying process is costing buyers money and creating a lack of trust– threatening the long-term sustainability of programmatic as a whole.
Session 6: Refining Programmatic Metrics – what do we need to keep and get rid of?
There are many different elements that drive success & assessing the effectiveness of ad activity has a number of considerations. In this session we examine the 10 things that marketers should focus on when looking at the accurate measurement of programmatic activity.
When: 10 July, 2018
Where: The Marketing Association premises - 69 St Georges Bay Road, Parnell, AUCKLAND
Time: 7.30am (Breakfast provided) to 1.30pm
Cost: Members - $195.00+GST. Non-Members - $295.00+GST. Advertisers - $195.00+GST
Purchases of IABNZ training courses are final and non-refundable. Substitutions are welcome at any time, provided the new attendee qualifies to receive the type of ticket from the initial guest and details of the new attendee are supplied to IABNZ 24hr prior to the course and include full name, job title, company name and email address. Should you not be able to attend or send a substitute, you may be able to transfer your reservation for another IABNZ course depending on availability and providing you contact us 2 weeks prior to the start of the course. IABNZ reserves the right to postpone the course due to insufficient numbers.