Other Industry Training

Marketing Professionals Leadership Workshop

Wed, 08 Nov 2017

In a changing and evolving role, Marketing leaders need a diverse range of skill sets to succeed. To be successful, leaders in this environment must drive customer experience, stimulate an understanding of digital transformation, and define and promote the brand of their organisation. Therefore, Marketing leaders must build on a variety of skills beyond their technical discipline, engaging and enabling their teams in alignment with broader business strategy. By acquiring these valuable skills, professionals in this space will unlock their industry capabilities and leadership potential.

This two-day interactive workshop will give attendees the tools they need to successfully lead and support their team through challenging changes, while building a positive and prosperous workplace culture. Participants will learn how to tailor their communication style and behaviour, and gain an understanding into how this impacts their teams. Attendees will walk away with a range of new techniques and tools to assist them in overcoming the common challenges faced in this dynamic and changing field. This is the platform that will help to unlock their leadership potential!


  • Sharpening your skills to become an effective Marketing leader
  • Manage your personal brand and reputation as a leader
  • Stepping up from a technical specialist to business enabler
  • Practising effective communication and influencing strategies
  • Driving and leading transformation that aligns with business goals
  • Fostering collaboration and partnering with teams to achieve successful business outcomes
  • Understanding, creating and delivering seamless customer experience
  • Establish and maintain a high performance culture
  • Leading continuous improvement and incremental change projects
  • Advance your career and manage role transitions

Presented by Aisha Daji Punga, Managing Director of Aisha & Co

With an executive career that has combined global commercial development, marketing strategy, new ventures and strategic planning, Aisha is a highly driven, engaging and committed leader. With a genuine passion for entrepreneurialism, social enterprise and transformational growth, Aisha has lead organisations and initiatives to ensure focus on a socially sustainable future whilst maintaining pro t objectives.

In 2017, Aisha focussed attention on developing her passion for Social Enterprise and is tackling the NZ obesity challenge. Using her commercial skills, disruptive innovation experience and passion to make a difference, Aisha is establishing the “The PHAT food movement” with the goal to get high-risk communities to love energy with nutrition. “This is a long-term play; looking at both ends of the spectrum. On the supply side; disrupting the commercial model to make Energy with Nutrition tasty, cool and affordable. On the demand side it’s a much harder task of designing interventions for cultural, and behavioural change”.

Coupled with the Social Enterprise, Aisha runs a consultancy business AISHA&CO. Offering a range of transformational growth services for businesses to achieve success through creativity and collaboration. The business focusses on 5 key commercial creativity principles. Developing and Exponential Mindset, Setting the Right Path, Resourcing For Organisational Innovation Creating Exponential Consumer Value through Human Centred Design, and Executing Lean and Agile.

In her earlier career, Aisha held senior roles including Future Ventures Director, Commercial Development Director, Sales & Logistics Director, General Manager Brand and Marketing Director. Aisha has led cross- functional teams of 200, managed business units of $60 million and sales budgets in excess of $250 million. Recognised as one of New Zealand’s leading Marketing Leaders, she was awarded New Zealand Marketer of the Year in 2014, as well as having received over 28 separate Marketing Effectiveness Awards and the Most Effective New Zealand Advertiser in 2009 from the NZ Marketing Association.

As a National Board Member for Life Education Trust and previously Co- Founder and Trustee for Manukau South Life Education Trust, Aisha has embedded governance practices, secured sustainable funding streams for the organisation and clearly embedded a vision and strategy to ensure the initiative continued to support at risk youth.

Auckland 2-Day Workshop Details

When: 4/5 April 2018

Where: Cliftons Auckland, Level 4, 45 Queen St, Auckland

Time: 8.30am to 4.30pm both days

Wellington 2-Day Workshop Details 

When: 12/13 April 2018

Where: Cliftons Wellington, Level 28, 100 Willis Street, Wellington

Time: 8.30am to 4.30pm both days

Pricing: (for Auckland Workshop or Wellington Workshop)

Standard Rate (if booked after 9th March 2018) $2495 + GST
Early Bird Rate (if booked before 9th March 2018) $2345 + GST
Super Saver Rate (if booked before 12th January 2018) $2245 + GST
Value Plus Rate (if booked before 10th November 2017) $2095 + GST

Group rates available. Email or call +64 9 927 1500  for more details.

IABNZ members receive 10% discount. Email for the code

Download the Workshop brochure here...

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