events
iab.networking drinks - sponsored by TVNZ
As a group we are creating more action, more life, more energy, more fun, and more noise for online media. Join us as for a few complimentary drinks courtesy of www.tvnz.co.nz
This is another free IAB event for IAB & DSC members. If you are not an IAB member register here to join the Digital Social Club for free. Please note you need to work within the advertising industry.
Places are limited to 40 - please register here
sponsored by 
Event Details
| Date: | November 16 2011 |
| Time: | 5:30pm |
| Location: | The Library Bar, (back room) 1 Pakenham Street East, CBD (next to Tepid Pools) |
| Contact: | Alisa Higgins, Email: .(JavaScript must be enabled to view this email address), Phone: 0212969646 |
iab.networking drinks - sponsored by TVNZ
As a group we are creating more action, more life, more energy, more fun, and more noise for online media. Join us as for a few complimentary drinks courtesy of www.tvnz.co.nz
This is another free IAB event for IAB & DSC members. If you are not an IAB member register here to join the Digital Social Club for free. Please note you need to work within the advertising industry.
sponsored by
Event Details
| Date: | October 19 2011 |
| Time: | 5:30pm |
| Location: | The Library Bar, 1 Pakenham Street East, CBD (next to Tepid Pools) |
| Contact: | Alisa Higgins, Email: alisa.higgins@iab.org.nz, Phone: 0212969646 |
IAB NZ presents…Digital Media Success Stories. What Works and Why - Finance
sponsored by
Speakers will provide critical nuggets to help you develop cross-platform interactive campaigns. You’ll learn directly from the teams crafting and executing outstanding integrated work. And bring your questions - the intimate setting offers plenty of time to engage the speakers and your fellow attendees.
Then join us after for IAB.networking. Don’t miss an opportunity to make connections and have a drink with presenters, attendees and other media professionals.
Who should attend?
Professionals in charge of Marketing & Communications, Digital Marketing and Online Media
Tickets:
IAB members: $45 + gst ($51.75 incl gst)
Non members: $90 + gst (103.50 incl gst)
Date: Wednesday 16th November 2011
Time: 4.00 - 5.00pm
Venue: Microsoft Building, Level 5, 22 Viaduct, Auckland
Networking drinks: 5.30 - 6.30pm, The Library Bar, (back room) 1 Pakenham Street East, CBD (next to Tepid Pools)
Ross Howard, Creative Director, TEQUILA
Case Study: How Whybin's enticed Sovereign's audience to engage in a relationship with a life insurance company while still young and active
Whybin TBWA Tequila set out to achieve the impossible: to get Sovereign's audience engaged in a relationship with a life insurance company while still young and active and while 'the end' is still a long, long, way off.
To reinforce the idea that you can choose the life you want, the agency launched a campaign to embrace an active approach to life - with Sovereign as your life partner. They created an online interactive game called 'Life's Choice', to allow people to explore how their lifestyle choices related to their happiness and health.
David Nash, Creative Director, Ogilvy and Regan Savage, Head of Marketing Communications, Kiwibank
Case study: EasySwitch customers in to win a black Kiwibank smart-car as new level added to Green Ops 'game' site
Kiwibank's Easyswitch campaign is encouraging consumers to switch to Kiwibank via a unique interactive YouTube channel called 'Green Ops', with the look and feel of a first-person POV-style online game.
The 'gamified' site has already been wildly popular with visitors, and has prompted many to switch their banks to Kiwibank.
Event Details
| Date: | November 16 2011 |
| Time: | 3:30pm - Registration | 4:00pm - Start | 5:30pm networking drinks |
| Location: | Microsoft Building, Level 5, 22 Viaduct, Auckland |
| Contact: | Alisa Higgins, Email: alisa.higgins@iab.org.nz, Phone: 0212969646 |
IAB presents…ASA Advertising Codes: Toe the Line
The prime function of the Advertising Standards Authority (ASA) is to self-regulate advertising in New Zealand. Advertising Codes of Practice provide the rules by which all advertisements in all media should comply. Which means we all need to "toe the line".
IAB members are invited to attend this free seminar being held in Auckland on Tuesday, 1st November from 11:00am - 12pm.
Hilary Souter, CEO, ASA will take us through the 'do's n don'ts' with some recent examples.
Places are limited to 30 and available to IAB members only
email alisa.higgins@iab.org.nz to secure a seat
Event Details
| Date: | November 01 2011 |
| Time: | 11:00am - 12:00pm |
| Location: | Microsoft Building, Level 5, 22 Viaduct, Auckland |
| Contact: | Alisa Higgins, Email: alisa.higgins@iab.org.nz, Phone: 0212969646 |
SOLD OUT IAB NZ presents…Digital Media Success Stories. What Works and Why - FMCG
Sponsored by
Speakers will provide critical nuggets to help you develop cross-platform interactive campaigns. You’ll learn directly from the teams crafting and executing outstanding integrated work. And bring your questions - the intimate setting offers plenty of time to engage the speakers and your fellow attendees.
Then join us after for IAB.networking. Don’t miss an opportunity to make connections and have a drink with presenters, attendees and other media professionals.
Who should attend?
Professionals in charge of Marketing & Communications, Digital Marketing and Online Media
Sorry but tickets have sold out for this event. Register early for the next case study event on 16th Nov >
Email admin@iab.org.nz if you would like to put your name down on the waiting list in case of cancellations
Tickets:
IAB members: $45 + gst ($51.75 incl gst)
Non members: $90 + gst (103.50 incl gst)
Date: Wednesday 19th October 2011
Time: 3.45 - 5.00pm
Venue: Microsoft Building, Level 5, 22 Viaduct, Auckland
Networking drinks: 5.30 - 6.30pm @ The Library Bar (opp Tepid pools)
Ben Barnes, Digital Art Director, DDB & Nivin Sewpershad, Digital Strategist, McDonalds
Case study: McDonald’s, Chicken so tasty it sells itself
Infamous cricketer Australian spin bowler Shane Warne featured in this humourous online execution where Shane appeared in banners where fake loading bars would sit in front of his face; a never-ending buffering icon obscured him from view & users got the chance to click, drag and remove him altogether. Samantha Ramlu, Interactive Strategist & Gareth Parry, Account Director, Method Studio Mike Wilson, Strategic Director Digital, .99 The New World Easter promotion touches on moving a traditional business into the digital era. Dealing with rising fuel prices and frugal customers New World wanted a new promotion without spending a traditional budget. The solution was an online game taking the form of The Great Cleverbaskets Easter Hunt. Results were staggering: on average one person entered every 5 seconds for 3 weeks straight! Users spent an average of 6 minutes playing the game making the New World website more popular than most big websites in NZ for July. And more importantly New World increased its sales by 9.9% with an overall total ROI of 27.7%. Background check:
As part of a through-the-line campaign, online helped total chicken sales at McDonald’s increase by 80%. And 2 weeks after launch, McDonald’s New Zealand recorded their highest sales week EVER in the history of being open in this country.
And to top it all off, not long after the campaign launched, Shane Warne’s proposal to English model/actress, Liz Hurley was accepted. Coincidence? Who can tell?
Case study: The Twinings NZ Breakfast Tea campaign
Kiwi's love a good cup of tea especially when they're given the freedom to mix their own blend – as Twinings offered consumers last year. Twining have been selling tea since 1706 – back when most people drank ale for breakfast!
As part of an integrated campaign, online helped New Zealanders re-connect with their favourite tea – Twinings – by becoming tea connoisseurs. Consumers were driven to a website where they could mix their own blend of kiwiana tea and go into win some great prizes – including the chance your tea blend gets made. The winner's tea was inspired by the magic of birdsong in the bush as day breaks... sigh... where's my cuppa?
Case study: New World Easter promotion
Event Details
| Date: | October 19 2011 |
| Time: | 3:30pm - Registration | 3:45pm - start | Finish - 5:00pm followed by IAB.networking drinks |
| Location: | Microsoft Building, Level 5, 22 Viaduct, Auckland |
| Contact: | Alisa Higgins, Email: alisa.higgins@iab.org.nz, Phone: 0212969646 |
IAB & nzherald.co.nz Digital Social Club Wellington Drinks
Shake off Winter - Herald in Spring Drinks
IAB & nzherald.co.nz are shaking off those winter chills with spring drinks in Wellington.
Light Nibbles will be provided, with a special "Spring" Cocktail on entry & a few extra drinks over the bar until the tab runs out.
Attention all IAB members: wear sheepskin in an innovative way & be up for Spot Prizes/Bar Tabs.
IAB & nzherald.co.nz Digital Social Club Wellington Drinks
>>The Southern Cross Bar, 39 Abel Smith Street, Wellington
>>Thursday 15th September, starting from 5:30 pm onwards, Lounge Bar, with Garden Bar access
Brought to you by 
Event Details
| Date: | September 15 2011 |
| Time: | 5:30 pm onwards |
| Location: | The Southern Cross Bar, 39 Abel Smith Street, Wellington |
| Contact: | IAB NZ, Email: admin@iab.org.nz, Phone: 09 361 5352 |
Netguide Awards 2011 (member discount)
The NetGuide Web Awards are here again, and this is your chance to be part of all the awards action.
Last year Stuff took home the overall winners spot, but Trademe were hot on their heels, while Kiwi's voted Facebook as their favorite social networking site,but can they hold onto it this year?
And with seven new categories, the competition keeps getting bigger!
Who will win our Best PC manufacturer and Best mobile network awards? Be the first to know.
Plus, book your tickets now and receive FREE entry to the exclusive NetGuide after party at the Corporate Box, featuring Virtual Golf, Racing, Pool and most importantly lots of drinks!
When: Thursday 25th August
Time: 6.30pm - late
Where: The Hilton, Auckland
Cost: $70 incl GST - IAB members can buy individual ticket for $60 incl gst
Group bookings available at $60 each for more than five tickets.
Contact us on 0800 SUB NOW for bulk tickets or to arrange purchase on invoice.
Ticket sales are strictly limited, so don't miss out, book yours today!
Event Details
| Date: | August 25 2011 |
| Time: | 6.30pm to late |
| Location: | The Hilton, Auckland |
| Contact: | Aaron Smithson, Email: aarons@techday.co.nz, Phone: 0800 SUB NOW |
Webinar: State of the Internet New Zealand - comScore
During the month of April 2011, an average internet user in New Zealand spent more than 18 hours on the web, watched 86 online videos, performed 121 searches, and visited Facebook an average of 26 times. Please join us on Tuesday, July 12th at 2 PM NZST for a complimentary webinar entitled, "State of the Internet New Zealand." The presentation will provide insights into recent trends in New Zealand, as well as Australia, and reveal the unique opportunities existing in these dynamic online markets.
Key discussion points will include:
- Audience trends worldwide and how these Pacific markets compare to those around the globe
- Analysis of the top online activities and sites driving visitation and engagement, including a look into social networking, online video engagement, and news consumption
- Strategic insights into top local and global brands attracting and retaining visitors
Event Details
| Date: | July 12 2011 |
| Time: | 2:00-3:00pm - NZ time |
| Location: | Webinar |
| Contact: | Amy Weinberger - Vice President, Australia and New Zealand, Phone: m +61 4 7807 3639 |
IAB presents…Digital Overview for Newbie’s - SOLD OUT
sponsored by 
Presented by...
email alisa.higgins@iab.org.nz to be placed on the waiting list
Speaker 1: Amanda Wisniewski, Commercial Director, NZ, Online Division, The Nielsen Company
- NZ Online Population
- Online Audience Traffic and Measurement
- Online Ad Spend
- Online Retail
- Emerging Trends and Technology
- Television / Convergence
- Mobile / Connected Devices
Speaker 2: Samuel Stadler, Head of Agency – NZ, First Rate
- What is search? It's more than just a Search Engine...
- Usage / trends in NZ compared to Australia
- Where does Search fit in with other channels ie Mobile, Social etc. Why is search different?
- The difference between SEO and PPC
- What sort of ROI should you expect from search compared to other channels?
Speaker 3: Kris Hadley, Media Strategist at Draftfcb
- Social Media usage/trends in NZ
- What are the main sites everyone is using in NZ
- Where does Social Media fit in with other channels ie Mobile, Search etc
Who should attend? People new to the online advertising industry or have less than 1 years experience; agencies, publishers & marketers welcome
How much? IAB members get two free tickets per company; extra tickets for members are NZD $40.00 (incl gst) | Non Members NZD $65.00 (incl gst)
Cancellations must be received in writing 5 days prior to receive a full refund
Attendees will get a copy of the presentation emailed to them after the event
email alisa.higgins@iab.org.nz to be placed on the waiting list
Background check
Amanda is an experienced media professional with a strong understanding and knowledge of research across all media, now specialising in Internet audience measurement. She started her career working for advertising agencies and print publishers before moving into media research with The Nielsen Company..jpg)
In April 2010, Amanda was promoted to Commercial Director of Nielsen’s online division in New Zealand. In this role she is responsible for the entire Online Division, including revenue and expenditure, executing on strategies, product rollouts and managing high level client relationships.
Prior to this Amanda was Client Service Director (senior account management role) for around two years, responsible for all large publisher clients, advertising agencies and client communication. She has also held senior client service roles at Nielsen Online in Sydney (two years) and with Nielsen Media Research in Auckland (four years).
Samuel kicked off his online marketing career in 1999, consulting to New Zealand clients as well as San Diego based Network Security Solutions. Soon after, he was invited to work for a Paris-based IBM Business Partner, to help drive the B2C membership growth for a world-first digital content distribution system. As Product Manager he implemented online marketing initiatives across affiliate, referral and search engine marketing channels. Read more>>
Check out Kris' profile via LinkedIn >>
Event Details
| Date: | August 10 2011 |
| Time: | Register: 3:45 Starts: 4:00pm Finishes: 5:00pm followed by drinks until 5.30pm |
| Location: | Microsoft Building, 22 Viaduct, Level 5, AUCKLAND |
| Contact: | Alisa Higgins, IABNZ, Email: alisa.higgins@iab.org.nz, Phone: 021 296 96 46 |
IAB AGM
Notice is given that the 2011 Annual General Meeting of Members of The Interactive Advertising Bureau of New Zealand Incorporated trading as IABNZ (the “Society”) will be held at Microsoft NZ, Level 5, 22 Viaduct Harbour, Auckland commencing at 3.00pm.
Agenda
- Notice convening the meeting
- Apologies
- Chairperson’s Report
- Year in Review 2010-11
- Financial Statements Yr End 31 March 2011
- Strategic Plan 2011-13 - Special Business
Special Business
Special Business(a) Fees
(i) Membership Fees will be set at a more equitable fee structure to be adopted for the upcoming financial year – 1st April 2012
(ii) An annual anniversary date will be implemented to coincide with the start of the financial period across all members to ease the reporting of accounts.
Explanatory noteRule 8.6 allows for the Board to set any membership dues at the discretion of the Board. The Board has been through an extensive review process & will introduce membership fees based on % of revenue starting next financial year 1 April 2012.
(b) Election of Committee Members
(i) Craig Delany, Matt Duder, and Steve Crowe are to retire by agreement in accordance with Rule 9.3
(ii) New nominations: Craig Delany (Metservice), Steve Crowe (ThisSideUp), Grant Hyland (VIM), Justine Chevin (3DInteractive)
Explanatory noteRule 9.3(a) of the Society’s Rules requires that one Board position from Tier Two Members and one position from Tier Three Members be elected onto the Board annually. Applicants for Board Membership must be nominated by a Full Member and seconded by another Full Member. The Board has also allowed for applications from Tier 4 Members. The Society’s Rules do not provide for any re-election ineligibility, therefore retiring Members are eligible for re-election. Rule 9.3 specifies a majority vote for nominated members must be held to fill the three vacant positions.
The Board may also invite extra members to join the Board at their discretion.
Event Details
| Date: | July 14 2011 |
| Time: | Commences 3:00pm |
| Location: | Microsoft NZ, Level 5, 22 Viaduct Harbour, Auckland |
| Contact: | Barbara Roura-Ares, Email: barbara.roura-ares@msn.co.nz, Phone: 021 663 462 |
ANZA Summit 2011
As digital media battles for its share of cash and eyeballs in an increasingly saturated market, advertisers find themselves faced with the age old challenge of demonstrating return-on-investment to their colleagues in the boardroom, only this time from online spend. Is digital innovation delivering on effectiveness and consumer engagement?
ANZA's Advertising Summit 2011 is to be held on Thursday 23rd June at at the Rendezvous Hotel in Central Auckland with a selection of market leading speakers.
Event Details
| Date: | June 23 2011 |
| Time: | 1:30 - 5:30 pm |
| Location: | Rendezvous Hotel, Central Auckland |
| Contact: | Isabelle Vincent, Email: anza@anza.co.nz, Phone: 64 9 300 5932 |
BrightStar: Mobile Marketing and Social Media Conference
IABNZ is pleased to support two exciting new events for the NZ marketing community (please note these are not run by IAB)
Event 1: Social Media Marketing - 28 June
Event 2: Mobile Marketing - 29 June
IABNZ members receive 15% discount - email IAB for details
>> Download event brochure here | Includes Booking Form
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Event Details
| Date: | June 28 2011 |
| Time: | 28 - 29 June | 8.30am - 5pm |
| Location: | Stamford Plaza Hotel, Auckland |
| Contact: | Danielle Curnow , Email: danielle@conferenz.co.nz, Phone: +64 9 912 2065 |
IAB NZ & TVNZ presents…Tabvertising
IAB NZ & TVNZ presents…Tabvertising: Advertising and Marketing Opportunities on Tablets & the iPad
sponsored by 
Speakers
>> Nicola Reade, Manager - Emerging & Social Platforms | TVNZ
- Overview of the market in NZ & internationally
- Who is the audience?
- How is the audience using these devices?
- What this means for publishers/marketers/advertisers
- What best practice looks like
>> Che Tamahori, Managing Director | Shift - Apps vs Ads
- Great examples
- Dynamics of building your own apps vs. paying for placement on ad networks
- The technical stuff
- Case study: setting up the ads for the NZHerald iPad application
Tickets
>> IAB members: $80.50 (includes gst)
>> Non members: $95.00 (includes gst)
>> Attendees will receive a practical guide after the event including the speakers presentations
>> Who should attend? Those with a solid knowledge of digital marketing and involved in planning online campaigns and would like some practical knowledge around advertising on tablets, especially the iPad.
Background check
Nicola Reade, Business Manager Emerging and Social Platforms:
Nicola Reade is TVNZ’s Manager of Emerging Platforms. She’s a keen follower of new technology and has been professionally involved with new media since cranking out her first HTML page in 1999 via Adobe Pagemill WYSIWYG. She’s produced websites (by the hundreds); iPad and iPhone apps, blogs; vlogs; mobile games; desktop widgets; interactive shop installations; digital displays for concerts. Having worked both client and agency-side, she’s well-versed in the balancing act of user-centric design and the need to monetise content.
Nicola creates online content herself, and last year won Best Lifestyle Site in the People’s Choice Netguide awards for her blog: www.beingdiabetic.co.nz.
Che Tamahori, Managing Director, Shift:
Che Tamahori is Managing Director of Shift, a leading online strategy and design agency with offices in Auckland and Wellington. Che’s personal background in both design and technology drives Shift’s approach to seamlessly melding creative and technical disciplines. Che works closely with clients including Tourism New Zealand, Lion Nathan, Gen-i and APN to create world leading digital experiences.
With 15 years in the New Zealand web industry, Che is passionate about the potential of online technologies for building communities, and reshaping markets. Che has a BA in Computer Graphic Design (Hons) from Wanganui Polytechnic. In the final year of his course, he combined with his tutor Brian Smith to win the Great Internet Cookoff – New Zealand’s first web design competition
Event Details
| Date: | May 19 2011 |
| Time: | 3:45pm - Registration | 4pm starts | 5-6pm networking drinks |
| Location: | PricewaterhouseCoopers (PwC), Level 16, 113 - 119 The Terrace, WELLINGTON |
| Contact: | Alisa Higgins, IABNZ, Email: alisa.higgins@iab.org.nz, Phone: m: 021 296 96 46 |
IAB NZ & ANZA presents…How can professionals and brands lever LinkedIn?
Speaker: Stuart Bartram| Sales Director, Marketing Solutions, AU & NZ| LinkedIn
Stuart Bartram leads Marketing Solutions across Australia and New Zealand at LinkedIn. As the world’s largest professional network with over 90 million members, his team works with the most widely recognised global brands and advertising agencies to help them connect with LinkedIn’s audience of affluent and influential professionals.
Stuart has 13 years advertising sales experience, with the last seven years in the high growth channels of search marketing, performance display, affiliate marketing and social media marketing. Stuart has worked for global leaders including Google, DoubleClick, ValueClick and Fairfax with international experience covering Australasia, North America and Europe. His LinkedIn profile can be viewed at http://au.linkedin.com/in/stuartbartram
When: Wednesday 23rd March, Registrations from 3:45pm, Event will run from 4.00 - 5.00pm, followed by networking drinks until 5.30pm
Where: MSN c/- Microsoft, Level 5, 22 The Viaduct, Auckland
Ticket Prices: IAB & ANZA Members: $35.00 (inc GST), Non IAB Members: $45.00 (inc GST)
Event Details
| Date: | March 23 2011 |
| Time: | 3:45pm - Registration | 4:00pm starts | Finish 5:00pm, followed by networking drinks & nibbles until 5:30pm |
| Location: | MSN c/- Microsoft Bldg, Level 5, 20 Viaduct Harbour CBD |
| Contact: | Lena Corlett, IAB Events Co-ordinator, Email: admin@iab.org.nz, Phone: m: 022 659 7824 |
IAB & PwC present…Digital Overview for Newbie’s in Wellington
IAB and PwC have put together a series of educational events aimed specifically at the needs of small, growing businesses working in the online advertising industry. These events are produced from input around the IAB board table, member requests and are part of IAB's ongoing focus to grow the online advertising market.
This is a free event for IAB members Seats are limited to 20 and restricted to 1-2 per company.
An Online Advertising Digital Overview for Newbie's - presented by Amanda Wisniewski, Commercial Director, New Zealand, Online Division, The Nielsen Company
Amanda will cover:
- Overview of online ad spend
- Consumer patterns
- Display ad trends
- Rich media trends
- Social trends
- Emerging technology
Who should attend? People new to the online advertising industry or have less than 1 years experience
Background check
Amanda is an experienced media professional with a strong understanding and knowledge of 
research across all media, now specialising in Internet audience measurement. She started her career working for advertising agencies and print publishers before moving into media research with The Nielsen Company.
In April 2010, Amanda was promoted to Commercial Director of Nielsen’s online division in New Zealand. In this role she is responsible for the entire Online Division, including revenue and expenditure, executing on strategies, product rollouts and managing high level client relationships.
Prior to this Amanda was Client Service Director (senior account management role) for around two years, responsible for all large publisher clients, advertising agencies and client communication. She has also held senior client service roles at Nielsen Online in Sydney (two years) and with Nielsen Media Research in Auckland (four years).
Event Details
| Date: | April 13 2011 |
| Time: | 4.00 - 5.00pm followed by drinks until 5.30pm |
| Location: | Fairfax Wgtn c/- 40 Boulcott Street, Wellington, Ground Floor - Training Room |
| Contact: | Lena Corlett | Events Co-ordinator, Email: admin@iab.org.nz, Phone: 022 659 7824 |
IABNZ presents…The 4th Wave of Online Video is Here..Are You Riding it or Watching it Go By?
IABNZ presents...The 4th Wave of Online Video is Here...Are you Riding it or Watching it Go By?
Sponsored by 
Speakers
>> Topic: Use Online Video to Your Advantage - Bernard Hickey | Editor | interest.co.nz.jpg)
- Why oh why use online Video
- 90 seconds at 9am
- Biggest hurdles for marketers & agencies around creating branded editorial content
- Future trends
Background check: Bernard Hickey is the editor of Interest.co.nz, a free financial news and information website. He has been an online publisher for 12 years and is the former head of digital at Fairfax NZ.
>> Topic: Air New Zealand Case Study - David Simmons| GM Leisure and Online| Air New Zealand
- Where does digital fit within Air NZ’s overall Communications & Marketing Strategy? How has this changed over the last 10 years? Is it fully integrated into the business as a whole?
- How much of Air NZ’s marketing budget gets spent online (% of )
- What success have you had to date using online video?
- What mistakes have you made?
- Case Study
Background check: Dave Simmons has been with Air New Zealand in his current role for the last 12 months. His current role encompasses Air NZ’s global online presence, the innovative and exciting Grabaseat brand, Air NZ Holidays and Ancillary Revenue. Prior to joining Air New Zealand, he was CEO of UK Travel Meta-Search Global Travel Market. Before joining Global Travel Market, Dave was the launch Sales and Marketing Director for All Business class Airline Silverjet.
>> Topic: Riding the Wave - Michael Te Young| Business Director| OMD Digital
- The opportunities for video are immense and are evolving quickly
- How are the shifts in content across channels effecting consumers?
- And what does this mean for advertisers?
Background check: Michael Te Young is a Business Director at OMD, New Zealand’s largest media communications company where he has been for the last 4 years. He has been in the online industry for 13 years since he left the airline industry to start NZ’s first online Travel site in 1998 for Ihug. Since then he has worked at APN managing their digital advertising and established technology company Facilitate Digital in New Zealand. As well as a passion for digital, Michael holds a Graduate Diploma in Information Systems from the University of Auckland Business School.
>> Topic: Topic: Video content for online - David Rose| Business Manager| MSN
- What do you create? Where do you place your wonderful video once you've created it?
- How do you attract your target audience? And most importantly, what's this going to cost me????
Background check: David has been in the media business for twenty years, most of which has been focused on music and entertainment. In the mid 90s he was Promotions Manager for Warner Music NZ. In 1998 David founded Satellite Pictures starting off with the flagship NZ music show SQUEEZE for MTV on the TVNZ platform...read more>>
Ticket prices: IAB members $80.50 (incl GST), Non members $95.00 (incl GST)
Event Details
| Date: | March 30 2011 |
| Time: | 3:30pm - Registration | 3:50pm starts | Finish 5:30pm followed by networking drinks & nibbles until 6:00pm |
| Location: | PricewaterhouseCoopers (PwC), Level 22, 188 Quay Street, Auckland |
| Contact: | Lena Corlett, IAB Events Co-ordinator, Email: admin@iab.org.nz, Phone: m: 022 659 7824 |
SYDNEY: The Science and Reality of Digital Measurement: Presented by comScore
This is an invite only event in Sydney. Spend an afternoon with comScore executives, including Executive Chairman and Co-Founder Mr. Gian Fulgoni, to learn about industry issues and methodology developments in this intimate, first-ever event.
Thursday, February 3, 2011
The Powerhouse Museum
The Target Theatre
500 Harris St
Ultimo Sydney, NSW 2007, Australia
1:00 p.m.- 2:00 p.m. Registration
2:00 p.m.- 4:00 p.m. Presentations
4:00 p.m.- 5:30 p.m. Cocktail Reception
Event Details
| Date: | February 03 2011 |
| Time: | 1-2PM REGISTRATION | 2-4PM PRESENTATIONS | 4-5PM DRINKS |
| Location: | Sydney, Australia |
| Contact: | comScore, Email: admin@iab.org.nz, Phone: This is an invite only event - please contact admin@iab.org.nz for more info |
IAB presents…Marketing Strategies & Insights into the NZ Tourism Industry
How digital technology is being successfully integrated into the marketing strategies of NZ Tourism, The Avis/Budget Group and Positively Wellington Tourism
Sponsored by 
Speakers
>> Justin Watson, General Manager| Marketing Communications| Tourism NZ
Justin is responsible for the strategic development and along with his team the deployment of all international marketing campaigns which facilitate the execution of the three-year strategic plan read more>>
Topic: Managing NZ 100% Pure You:
>> How digital fits within Tourism NZ’s overall Communications & Marketing Strategy
>> How has this changed over the last 10 years? Is it fully integrated into the business as a whole?
>> What do you do that's innovative in the digital space?
>> Key learning’s: what’s the biggest outtake/s Tourism NZ has learnt over the length of the 100% Pure campaign? What tactics have worked well? Which ones have failed?
>> Christian Destrieux, Sales & Marketing Manager | Avis Budget Group New Zealand
Christian is responsible for the Sales & Marketing activity of this leading New Zealand rental car company’s three brands in the New Zealand market. In a career spanning more years than he wishes to reveal, Christian has worked in senior Sales & Marketing roles with Air New Zealand in the Pacific Islands, Asia and Australia as well as time with Starwood Hotels... read more>
Topic: Competing Successfully in the NZ Car Rental Market
>> Where does digital fit within the Group's overall Communications & Marketing Strategy? How has this changed in the past 2 years? Is it fully integrated into the business as a whole?
>> Key learning’s: what’s the biggest outtake you’ve learnt over the last couple of years? What tactics have worked well? Which ones have failed?
>> How do the AVIS & Budget brands stand out from your competition?
>> What do you do that's innovative in the digital space?
>> Will you be spending more online over the next few years? If so, where will this budget come from?
>> Sarah Meikle, General Manager of Marketing | Positively Wellington Tourism (PWT).
PWT is the largest regional tourism organisation in New Zealand and is the organisation responsible for marketing Wellington as a visitor destination to New Zealand and the world... read more>
Case Study: There's no place like Wellington:
>> Where does digital fit within PWT's overall Communication & Marketing Strategy?
>> What do you do that's innovative in the digital space?
>> What's the biggest outtake/s that have been learnt - what tactics have worked well and what ones haven't?
>> Will PWT be spending more online over the next few years?
>> If you were speaking to another Marketing Director, what sole piece of advice would you give them in regards to running online campaigns?
When: Thursday 14 April
Time: 3:30pm register | 3:45pm starts | followed by networking drinks until 6.00pm
Where: MSN c/- Microsoft Bldg, Level 5, 20 Viaduct Harbour CBD
Ticket prices:
IAB members: $80.50 (incl gst)
Non members: $95.00 (incl gst)
Event Details
| Date: | April 14 2011 |
| Time: | 3:30pm - Registration | 3:45pm starts | Finish 5:30 followed by networking drinks until 6:00pm |
| Location: | MSN c/- Microsoft Bldg, Level 5, 20 Viaduct Harbour CBD |
| Contact: | IAB Events Co-ordinator, Email: admin@iab.org.nz, Phone: n/a |
IAB Auckland Digital Social Club Thurs 10 Feb SOLD OUT
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Auckland Digital Social Club Thurs 10 February - sponsored by Yellow
As a group we are creating more action, more life, more energy, more fun, and more noise for online media. Join our 400+ members as we get together once a month in either Auckland or Wellington to drink, eat & talk digital.
This is another free IAB event for IAB & DSC members. If you are not an IAB member register here to join the Digital Social Club for free. Or join us on Facebook to keep up to date with events
A couple of FREE drinks (house wine/beers) & some nibbles are courtesy of Yellow until the tab runs dry :)
Join us on Thursday 10 Feb for the Auckland IAB Digital Social Club get together - register today (numbers are limited to 60)
Sponsored by:
Event Details
| Date: | February 10 2011 |
| Time: | 6.00 - 7.30pm |
| Location: | Snapdragon Bar 204 Quay Street, Viaduct Harbour (the old Loaded Hog) |
| Contact: | Lena Corlett | Events Co-ordinator, Email: admin@iab.org.nz, Phone: m: 022 659 7824 |
IAB Christmas Party PIX
Check out all the pix from IAB's Auckland & Wellington Christmas Parties...
Thanks to all our sponsors: Facebook | Metservice | Nielsen | Trade Me
Auckland
>> Arrivals
>> Group shots
>> Candid shots
Event Details
| Date: | December 14 2010 |
| Time: | Party time |
| Location: | Auckland and Wellington |
| Contact: | IAB, Phone: IAB |
IAB presents…2010 Wellington Xmas Party
IAB presents...2010 Wellington Xmas Party - brought to you by Metservice.com; Trade Me & Nielsen Online
Join us in Wellington to celebrate one big year for online advertising and some Christmas cheer! We've got one of New Zealand's hottest up and coming bands playing and it's free thanks to our fab sponsors!
Date: Thursday 9th December
Time: Doors open at 6:30pm | Band starts at 9pm
Live Band: The Supermodel click here to listen
Venue: The Apartment, 25 Allen Street, Wellington
Cost: FREE for IAB members & guests
Tickets: no tickets will be allocated however you must register as there will be security at the door checking off names. Tickets are limited.
Any questions to: Lena Corlett, Events Coordinator admin@iab.org.nz | 022 659 7824
Thanks again to:
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Event Details
| Date: | December 09 2010 |
| Time: | Doors open 6.30pm | Band starts 9.00pm |
| Location: | The Apartment, 25 Allen Street, Wellington |
| Contact: | Lena Corlett, IAB Events Co-ordinator , Email: admin@iab.org.nz, Phone: 022 659 7824 |
IAB & Facebook presents…2010 Auckland Xmas Party SOLD OUT
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Join us in Auckland to celebrate one big year for online advertising and some Christmas cheer!
>> TICKETS HAVE SOLD OUT. Please contact Lena @ admin@iab.org.nz to be put on the waiting list.
Date: Thursday 2nd December
Time: Doors open at 6.30pm | Dinner served from 6:50 - 7:30pm | Band starts at 7.30pm
Live Band: The Dukes click here to listen
Venue: Juice Bar 144 Parnell Road, Parnell
Tickets: once you register a ticket will be allocated to you. You must bring your ticket on the night to gain entry.
Any questions to: Lena Corlett, Events Coordinator | admin@iab.org.nz | 022 659 7824
Event Details
| Date: | December 02 2010 |
| Time: | Doors open: 6.30pm | Dinner served: 6:50pm | Band starts 7:15pm |
| Location: | The Juice Bar 144 Parnell Road, Auckland |
| Contact: | Lena Corlett, IAB Events Co-ordinator , Email: admin@iab.org.nz, Phone: 022 659 7824 |
IAB BollyAwards: Call for Entries - final for year
The final round of the 2010 IAB BollyAwards closes on Friday 26th November. This is your last chance to get your hands on a couple of bottles of Champagne Bollinger for the year.
The aim of the IAB NZ Bolly Awards is to celebrate the best digital creative in NZ and thanks to Champagne Bollinger our winner will enjoy popping the cork on this exquisite champagne as they savour the glory of winning. Entries are bi-monthly and it's free to enter
Event Details
| Date: | November 26 2010 |
| Time: | Entries close 4pm Friday 26 Nov |
| Location: | NZ |
| Contact: | Alisa Higgins | IAB GM, Email: alisa.higgins@iab.org.nz, Phone: 021 296 96 46 |
IAB NZ presents…Your Guide to Mobile Marketing 20 & 27 Oct
sponsored by 
and
With a reported 200,000 smart phones in NZ, how do we engage with them?
>> It's estimated that 3.6 million Kiwis have at least one mobile phone and 80% of those have it within arm’s reach throughout the day
>> Some say that within 5 years accessing the internet on mobile will overtake the PC
>> A mobile presence is no longer a luxury, gain a competitive advantage and secure your seat now
IAB NZ has crafted together two afternoon series around mobile marketing in New Zealand. They have been designed to give attendees practical ‘how to’ advice with case studies and all the tools necessary to implement some smartly executed, successful mobile marketing campaigns.
Session One – 20th Oct | 3 - 6pm
>> Overview: Braden Turner, Mobile Marketing Manager, Vodafone
>> When to use Mobile: Mark Michel, Integration Manager, The Hyperfactory
>> Planning, briefing & buying Mobile: Emily Dunsmore, Digital Media Strategist, Draft FCB
Session Two – 27th Oct | 3 - 6pm
>> Using Mobile to engage consumers: Richard Thompson, GM Digital, Vivaki Exchange NZ
>> Mobile search: Adon Byron, Sales Manager, Google
>> Mobile growth, measurement & examples from Australia: Graham Christie, Commercial Director, Big Mobile
>> How to successfully integrate your mobile marketing campaign with other more traditional Marketing channels: The “Where’s Wally?” story: Roxanne Salton, Senior Mobile Portal & Commercial Manager Mobile Products, Retail, Telecom
>> Case study: Reservoir Hill: Justin Boersma, Founder/Director Sales, Run the Red
When: Weds 20th and Weds 27th October
Where: Microsoft House, Level 5, 22 The Viaduct, AUCKLAND
Register: 2.45 - 3.00pm
Starts: 3.00pm - 6.00pm including networking drinks
REGISTRATION CLOSED
Tickets: (includes both sessions)
>> IAB members $99 + gst ($113.85 incl)
>> Non members $140 + gst ($161 incl)
>> Download event programme (pdf)
>> Event contact: Lena Corlett, IAB Events Coordinator, admin@iab.org.nz
Event Details
| Date: | October 20 2010 |
| Time: | 2.45 - 5.00pm followed by networking drinks |
| Location: | Microsoft Building, Level 5, 22 The Viaduct, Auckland |
| Contact: | Lena Corlett IAB Events Coordinator, Email: admin@iab.org.nz, Phone: 022 6597 824 |
Wellington Digital Social Club drinks Thurs 23 Sept- sponsored by Yahoo!Xtra
As a group we are creating more action, more life, more energy, more fun, and more noise for online media. Join our 400+ members as we get together once a month in either Auckland or Wellington to drink, eat & talk digital.
Come join the Digital Social Club for some dazzling conversation, nibbles and drinks all thanks to Yahoo!Xtra. RSVP today as places are limited.
Join us on Thursday 23 September for the next Wellington IAB Digital Social Club get together- proudly sponsored by:
This is another free IAB event for IAB & DSC members
Event Details
| Date: | September 23 2010 |
| Time: | 6.00 - 7.30pm |
| Location: | The Apartment, 25 Allen Street, Wellington |
| Contact: | Karyne Ross, IAB Finance & Events Administrator, Email: admin@iab.org.nz, Phone: +64 21 333 591 |
ANZA Advertising Summit Twenty:Ten
ANZA welcomes you to New Zealand's event of the year for advertisers and their agency and media partners where we will again showcase the latest thinking on brand marketing communications. Join us at the Advertising Summit Twenty:Ten on Tuesday 14th September 2010
IAB NZ members receive $50 off the normal ticket price so only pay $145 + gst >> register today!
Speaker line up
- Mike Walsh Futurist and CEO, Tomorrow
- David Thomason Planning Director, Draft FCB
- Peter Fenton Chief Executive Postal Services, NZ Post
- Andrew Stone Business Partner, Droga 5
- Mark Hawthorne MD McDonalds
>> View event details
Event Details
| Date: | September 14 2010 |
| Time: | 3.00-6.15pm |
| Location: | Rendezvous Hotel, Rendezvous Ballroom, Cnr Mayoral Dr & Vincent St, Auckland |
| Contact: | Vanessa Roud, Email: vanessa@anza.co.nz, Phone: P: 64 9 300 5932 |
IAB & PwC present…What do agences want from online publishers
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IAB and PwC have put together a series of educational events aimed specifically at the needs of small to medium publishers. These events are produced from input around the IAB board table, member requests and are part of IAB's ongoing focus to grow the online advertising market.
Please note these events are for IAB members only and are free to attend. Seats are limited to 20 allowing for plenty of interaction between presenter & attendees and limited to one attendee per member organisation.
Alysha Buckley, General Manager @ PHDIQ is our guest speaker at the next IAB/PwC Big Series for SME's on Thursday, 9th September, 4-5pm.
Recently Alysha wrote a blog on 'NZ Media - Innovate or die' where she talked about CPM deals and the damage they can do if publishers rely solely on these instead of investing in more sophisticated buying options such as behavioural targeting. Alysha will discuss this often controversial topic further next month, in the meantime here's your opportunity to ask one of NZ's leading digital experts the tough questions which she will endeavour to cover during her pres.
Post your questions at Google Moderator and yes we are taking anonymous ones..but may not answer them!
Who should attend? Those interested in a healthy debate around innovative ways to grow the industry; aimed at smaller publishers
Background check
Alysha set up PHDIQ in January 2007 as a digital media specialism inside Spark Group. In under four years the team has grown to 15, making it one of NZ’s largest digital media teams with competence across search marketing, mobile, social media marketing and online display
Event Details
| Date: | September 10 2010 |
| Time: | 4.00 - 5.00pm |
| Location: | PricewaterhouseCoopers (PwC); Level 22, 188 Quay Street, Auckland |
| Contact: | Karyne Ross | IAB Finance & Events Administrator, Email: admin@iab.org.nz, Phone: +64 9 361 5352 |
Social Media Club - Analytics Tools and Tactics
Social Media Analytics - Tools, Techniques and a Research Report from Nielsens #SMCAKL
August's Social Media Club event focuses on tools and applications you can use to listen, analyse and evaluate social media. Plus the latest industry research from Nielsen's
On August 10th we'll hear from:
- Justin Flitter - Top 10 Free Analytics and Listening tools
- Louisa Jones from ELEVEN/PR
- James Townsend the Digital Communications Manager for ASB
- Adam Good from Aim Proximity - 3 example tactics deployed from social media monitoring tools as part of a cross channel marketing program
- Tony Boyte, Research Director for Nielsen's
This is a free event - just turn up or RSVP via Facebook
Event Details
| Date: | August 10 2010 |
| Time: | 6.00 - 8.30pm |
| Location: | BlueStone Room, Durham Lane, Central Auckland |
| Contact: | Alex Erasmus, Email: alexe@bulletpr.co.nz, Phone: +64 21 503 181 |
IAB AGM
Notice of 2010 Annual General Meeting
Notice is given that the 2010 Annual General Meeting of Members of Interactive Advertising Bureau of New Zealand Incorporated trading as IABNZ (the “Society”) will be held at the Tamaki Room at The Langham, 83 Symonds Street, Auckland on Thursday, 19th of August 2010, commencing at 3.00pm.
RSVP before Monday 16 August
All queries to Alisa Higgins, IAB Marketing Manager
Event Details
| Date: | August 20 2010 |
| Time: | 3.00 - 5.00pm |
| Location: | Tamaki Room, The Langham, 83 Symonds Street, Auckland |
| Contact: | Karyne Ross | IAB Finance & Events Administrator, Phone: +64 9 361 5352 |
IAB Wellington Digital Social Club Thurs 12 August
Join us on Thursday 12 August for the next Wellington IAB Digital Social Club get together- proudly sponsored by
and 
As a group we are creating more action, more life, more energy, more fun, and more noise for online media.
Join our 400+ members as we get together once a month in either Auckland or Wellington to drink, eat & talk digital.
It's free to join and the drinks & nibbles are courtesy of Malthouse
Event Details
| Date: | August 13 2010 |
| Time: | 5.30-7pm |
| Location: | Malthouse, 48 Courtenay Place; Wellington |
| Contact: | Karyne Ross | IAB Finance & Events Administrator, Email: admin@iab.org.nz, Phone: +64 9 361 5352 |
IAB Digital Social Club Thurs 15 July
Join us on Thursday 15 July for the Auckland IAB Digital Social Club get together
As a group we are creating more action, more life, more energy, more fun, and more noise for online media. Join our 400+ members as we get together once a month in either Auckland or Wellington to drink, eat & talk digital.
Not part of our Facebook Group? Do so today and the first 50 new sign ups will go into the draw to win $100 worth of boozy stuff.
This is another free IAB event for IAB & DSC members
Event Details
| Date: | July 16 2010 |
| Time: | 6.00 - 7.30pm |
| Location: | Neighbourhood Bar, Kingsland |
| Contact: | Karyne Ross, Finance & Events Administrator , Email: admin@iab.org.nz, Phone: +64 9 361 5352 |
IAB NZ presents…Kia Motors: a case study
sponsored by 
IAB NZ presents...Kia Motors: a case study – presented by Graeme Perry, Strategic & Corporate Affairs Manager, Kia Motors
The economic recession created many challenges for the auto industry. However, Kia Motors jumped out of the blocks with a record start to 2010 new vehicle sales in New Zealand.
The 252 new models registered during January represent a 166% increase on the same month a year ago, which completely shadows the 6% growth by the whole industry in January, and is the highest total recorded by Kia since it entered the market a decade and a half ago.
According to reports by Google and Ispos MORI, the internet plays a dramatic role in the purchase of a new or used car. In 2009, Google announced that 80% of new car buyers start their search on the internet and from this, 69% started that search using a search engine.
Join us as Graeme Perry, Strategic & Corporate Affairs Manager, Kia Motors New Zealand shares the details behind their success and how online has been a big part of it.
Automotive Online Marketing Trends in 2010 – presented by Michael Gregg, Head of Advertising at Trade Me and Chairman, IAB.
As audiences continue to shift online, automotive ad spend will follow, according to a recent study from The Kelsey Group where they predict that annual revenues in the automotive advertising market will hold steady at $40 billion globally through 2011.
In the US, there has been a structural shift to automotive online advertising.
Total Advertising Spending by US Auto Manufacturers, by Media Compound Annual Growth Rate (CAGR) for 2005-2007:
- Television -5.2%
- Magazines -7.5%
- Internet* 48.0%
- Newspapers -31.1%
- Radio -0.4%
- Outdoor 0.3%
Source: eMarketer, “Automotive Marketing Online: Negotiating the Curves”, June 2008
While in New Zealand, figures released by IAB/PwC for online adspend in the automotive category show Q1, 2010 to be the highest quarter since 2008.
Michael Gregg, Head of Advertising at Trade Me, will share his thoughts on online marketing trends and experiences in the automotive sector, from New Zealand’s biggest automotive website, Trade Me Motors.
Who should attend?
Directors, managers and professionals in charge of Marketing & Communications, Digital Marketing, Online Media. Agency buyers & planners.
COST
IAB, ANZA & CAANZ members: $65 + gst ($73.13 incl gst)
Non members: $95 + gst ($106.88 incl gst)
Date: Wednesday 30 June
Time: 4.00 - 5.00pm followed by networking drinks until 6.00pm
Location: Juice Bar | 144 Parnell rd, Parnell, Auckland
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Graeme Perry, Strategic & Corporate Affairs Manager, Kia Motors
Graeme Perry is the Strategic and Corporate Affairs Manager for Kia Motors New Zealand Limited, 
responsible for Kia’s Social Media and Website, along with the respective interfaces with other marketing tools.
Graeme joined Kia Motors in January 2010 from a background as a Fleet Consultant and motoring writer, his involvement with the motor industry stretches back nearly 30 years both in New Zealand and the UK.
In recent years Graeme has been responsible for the development of several websites, including Road-Tests.com, developing an understanding that websites are increasing one of the most powerful interactive tools for most businesses.
Michael Gregg, Head of Advertising at Trade Me and Chairman, IAB. 
Michael (known as MG) has been hanging out at Trade Me for the past three years, overseeing the establishment of their rockstar advertising team. MG was previously Head of Interactive at Clemenger BBDO and has over 15 years of local & multinational agency and publisher experience.
Event Details
| Date: | June 30 2010 |
| Time: | 4.00 - 5.00pm |
| Location: | Juice Bar | 144 Parnell rd, Parnell, Auckland |
| Contact: | Karyne Ross | IAB Finance & Events Administrator , Email: admin@iab.org.nz, Phone: 09 361 5352 |
Wellington Digital Social Club Thurs 17 June - sponsored by Metservice.com
Join us on Thursday 17 June for the next Wellington IAB Digital Social Club get together- proudly sponsored by
As a group we are creating more action, more life, more energy, more fun, and more noise for online media. Join our 400+ members as we get together once a month in either Auckland or Wellington to drink, eat & talk digital.
This is another free IAB event for IAB & DSC members
Wellington June Digital Social Club Thurs 17 June - sponsored by Metservice.com
It's snowing in Wellington and your invited to join us for mulled wine, pizza and heaps of cool (no pun intended) give aways
RSVP today
Event Details
| Date: | June 18 2010 |
| Time: | 6.00 - 10.00pm |
| Location: | Havana Bar, 32a Wigan Street, Te Aro, Wellington |
| Contact: | Alisa Higgins, IAB Marketing Manager, Email: alisa.higgins@iab.org.nz, Phone: +64 21 296 9646 |
AMCHAM presents…The Future of Mobile
The mobile landscape is constantly changing. There are new products, new applications and companies optimizing their web presence to ensure they can be found by potential customers and business partners.
IAB NZ members receive AMCHAM member price $67.50 (incl gst) - please let them know you are an IAB member when registering - download booking form
The difficulty lies in navigating the huge choices that every business needs to make around maximizing the opportunities available through the advance in mobile technology.
Everyone has seen the buzz created by the Apple iPad, but what’s the significance of tablet devices for the business-to-business market?
When optimizing your website for mobile devices, how do you ensure your brand maintains its key messages?
Consumers are increasingly knowledgeable about the mobile products that surround them. But how have their expectations of businesses changed?
AmCham has brought together experts from across the mobile spectrum to alert you as to the best ways to make the most from mobile business.
Hear from TechnologyOne gardyneHOLT, Nielsen and HP - view speakers & download booking form (pdf file)
Event Details
| Date: | June 17 2010 |
| Time: | 3.30 - 5pm followed by networking drinks |
| Location: | Microsoft Boardroom Level 5, 22 Viaduct Harbour Ave |
| Contact: | Kathryn Michie, Email: Kathryn@amcham.co.nz, Phone: 09 309 9140 |
IAB & PwC present…Facebook for Publishers
IAB and PwC have put together a series of educational events aimed specifically at the needs of small, growing publishers. These events are produced from input around the IAB board table, member requests and are part of IAB's ongoing focus to grow the online advertising market.
Please note these events are for IAB members only and are free to attend. Seats are limited to 20 allowing for plenty of interaction between presenter & attendees.
How can Publishers best engage with social media users? A Facebook perspective
Presented by: Paul Webster | Facebook
A few clever publishers including the New York Times and CNN have figured out what users of social media sites like Facebook really want and are great case studies on how to best leverage social marketing to engage with people in a two-way dialogue.
Many publishers, often working closely with their agencies, have been able to launch and iterate their models over time and have learned about the importance of their brands being authentic and that Facebook can be as much their ears as it is their voice.
Learn more with case studies from off-shore and in NZ
RSVP today - there are only 15 seats available (places are limited to one per company)
Background check
Paul Webster, Facebook NZ
With over 12 years of successful sales and marketing management experience in Online Advertising 
and Technology, since July ‘09 Paul has been working with large brands and agencies to better leverage social marketing on Facebook, including Air New Zealand, 2degrees Mobile, TVNZ, Rugby World Cup, Lion Nathan, Fonterra and nzherald.co.nz.
Previously with Google, where Paul was a Senior Industry Manager, he managed growth in Search with NZ agencies & major accounts. He has also worked in international Business Development for a large blue-chip UK firm, RBS (eVentures, London) and in Product Management for US Internet start-up Level 3 Communications (London & across five European countries). Paul has an MBA (Distinction) and a BCom from the University of Canterbury, NZ.
Event Details
| Date: | May 27 2010 |
| Time: | 4.00 - 5.00pm |
| Location: | PricewaterhouseCoopers (PwC); Level 22, 188 Quay Street, Auckland |
| Contact: | Alisa Higgins, IAB marketing manager, Email: alisa.higgins@iab.org.nz, Phone: +64 21 296 9646 |
IAB & ANZA present…Outfox, Outsmart and Outgrow Your Competition
sponsored by 
2010 will be the definitive year for online advertising in New Zealand. Interactive ad spend increased from $193m in 2008 to $214m in 2009, and its share of overall advertising grew from 8.3% to 10.5% year-on-year. It is the first time interactive share has breached the 10% threshold. Right now your brand is likely to have massive opportunity to dominate its category online - here's why:
- Many categories are massively under-represented in search, display and social media advertising
- Many brands are tipping a much smaller % of their advertising spend into online than the % of media consumption from their customers
- Many brands fail to track, revise and update their creative approaches to online advertising in a timely (daily!) manner
- Many brands fail to fund their media executions appropriately to maximise the long-tail opportunities for their brand to be at every point of customer engagement online
If your brand is in one of these key categories you must attend this event to find out how to be at the head of the pack!
• FMCG
• Gardening / Renovations
• Home Entertainment
• Alcohol
• Retail
• Automotive
Who should attend?
Directors, managers and professionals in charge of Marketing, Search Engines, Marketing & Communications, Digital Marketing, and Online Media
COST
IAB & ANZA members: $65 + gst ($73.13 incl gst)
Non members: $95 + gst ($106.88 incl gst)
Date: Wednesday 19 May
Time: 2.00 - 4.00pm
Location: Juice Bar | 144 Parnell rd, Parnell, Auckland
Contact: Alisa Higgins, IAB Marketing Manager
Josh Borthwick | MD | Adhub: What are the opportunities available and who are the strong brands in online and why?
Some staple opportunities exist online depending on your business and the nature of your products
and services. The largest are search and display. These formats are the most prolific in terms of investment from marketers and the results they deliver. Unfortunately many brands make the mistake of investing in one or the other. The reality is both are necessary to really build a profile online - display for reach and purchase intent and search for conversion and traffic.
Social media is the topic of 2010 and two clear winners have emerged for different reasons. Facebook for its ability to create buzz and buy audience share and Twitter for its immediacy and proliferation. Both platforms offer new and exciting ways to communicate with customers and turn detractors into raving fans.
The most important thing for your brand is to discover what formats and platforms are important and how to grab share from your competitors!
Ryf Quail | GM | Carat: Why marketers should invest more in online media {view bio}
> 88% - that's 3.2million New Zealanders have access to the internet
> 80% have gone online in the last 4 weeks
However, advertisers only spent 10.6% online in 2009. Does that mean their fishing rods are broken?
Ryf Quail, GM of Carat NZ lays it down straight for kiwi marketers. He will look at how many brands fail to fund their media executions appropriately to maximise the long-tail opportunities for their brand to be at every point of customer engagement online.
Jimmy McGee | Head of Commercial | Trade Me: How marketers can Outfox, Outsmart and Outgrow their Competition using Classifieds
{view bio}
The web has proved a perfect enabler for the classifieds market. From inauspicious beginnings 10 years ago, online real estate, employment and automotive sites have flourished.
However in 2009, the classifieds market stalled with spend decreasing from $75.32m to $71.43m.
What does the future hold for online classifieds? Find out about the emerging trends and how you can use them to your advantage.
Mark Roper | New Zealand Marketing Manager | Sanitarium: Case study
{view bio}
For over a century, Sanitarium has strived to educate NZers on better lifestyles. From their founding in 1898, Sanitarium advocated a nutritious diet and regular exercise, leading to their innovations in the 
breakfast foods category.
In recent years, this category has exploded with a raft of new entrants promising varying, improved health benefits. In addition the internet has become a catalyst for a global awakening in informed wellness. Communities are sharing information and advice on all aspects of health and lifestyle.
In 2009, Sanitarium committed to invest further in their digital strategy as a core component of developing their position as a respected leader in Health & Wellbeing. This was reflected in a significant increase in online media spend and the development of a unique online partnership that could provide inspiring and informative content for the key audience of health aware women.
Mark will share the case study of the partnership, and insights into how the inclusion of digital into the Sanitarium marketing mix supports their marketing objectives.
Mark will be joined by Alysha Buckley, General Manager, PHDIQ – Sanitarium’s digital media agency.
Event Details
| Date: | May 19 2010 |
| Time: | 2.00 - 4.00pm |
| Location: | Juice Bar | 144 Parnell rd, Parnell, Auckland |
| Contact: | Alisa Higgins, IAB marketing manager, Email: alisa.higgins@iab.org.nz, Phone: +64 21 296 9646 |
The 11th Annual Telecommunications and ICT Summit 29 - 30 June
Now in its 11th year, Tel.Con will reach into more issues and industries than ever before, thanks to the new partnership between global research firm IDC and Conferenz. This Summit will address the current industry transformation head on, the effects of the government’s ambitious Fibre to the Home rollout and how the industry will need to transform itself to deliver value both to customers and investors now and in the future.
IAB members receive 10% off the conference price (both standard and early-bird rates). To claim your discount you must mention you are a member when registering by phone (09) 912 3616. Early-Bird rates close 5pm, 18 May 2010.
The line-up of speakers includes:
Hon Steven Joyce, Minister for Communications and Information Technology
Paul Reynolds, CEO, Telecom
Russell Stanners, CEO, Vodafone NZ
Allan Freeth, CEO, TelstraClear
Graham Mitchell, CEO, Crown Fibre Holdings
Geoff Hunt, CEO, Kordia
Ross Patterson, Telecommunications Commissioner
Chris Quin, CEO, Gen-i
And international addresses from:
Art Price, Chairman and CEO, Axia Netmedia (Canada)
Chris Lewis, Group Vice President – International Telecoms and Networking, IDC (UK)
Tony Lavender, Commercial Director & Research Partner, Analysys Mason (UK)
Dr Hugh Bradlow, Chief Technological Officer, Telstra Corporation (Australia)
Day Two of the conference will go in to greater depth on key industry verticals such as Health, Education and Convergent Media with streamed sessions throughout the day, giving delegates the chance to customise their own conference experience to their own requirements, and attracting a broader audience than ever before. There is also a dedicated Telecommunications stream incorporating:
• LTE
• Rural Broadband
• Smart Grids and Fibre Broadband
• International Cabling prospects
To view the programme it its entirety or to register on-line, please click on the following link:
www.conferenz.co.nz or phone Conferenz on (09) 912 3616.
Event Details
| Date: | June 30 2010 |
| Time: | 9.00 - 5.00pm |
| Location: | SkyCity Convention Centre, Auckland 29-30 June |
| Contact: | Sarajane Henshall, Email: sarajane@conferenz.co.nz, Phone: +64 9 912 3616 |
IAB & PwC presents…Structuring fast growing companies – small businesses don’t work, people do
IAB and PwC have put together a series of educational events aimed specifically at the needs of small, growing publishers & companies. These events are produced from input around the IAB board table, member requests and are part of IAB's ongoing focus to grow the online advertising market.
Please note these events are for IAB members only and are free to attend. Seats are limited to 20 allowing for plenty of interaction between presenter & attendees.
Presented by Rod Drury, Chief Executive Officer, Xero, WELLINGTON Structuring fast growing companies – small businesses don’t work, people do!
Startup growth can happen really quickly, and it can be hard to predict ahead of time.
Look at companies like Facebook and how fast they are growing. In just a few short years Facebook has grown from a few guys in a dorm room with not an ounce of business experience between them, to a company with over a thousand staff! Can you imagine what that sort of growth must be like? How do you make sure you don’t go off the rails? How do you keep delivering product excellence? How do you keep the right culture in the company? How do you hire the right people and so many of them?
RSVP today - there are only 20 seats available. This event is for IAB NZ members only and free
Background check:
Rod Drury is CEO and founder of NZX-listed Xero an online accounting solution for small businesses.
One of New Zealands leading technology entrepreneurs, Rod is a member of the New Zealand Hi-Tech Hall of Fame, NZ Hi-Tech Entrepreneur of the Year in 2006 and 2007, World Class New Zealander for ICT in 2008 and an Honorary Fellow of the NZ Computer Society.
Rod is a Director of the New Zealand Stock Exchange, was a Director of TradeMe when it was sold to Fairfax Media and is a member of Victoria University of Wellington Facility of Commerce Advisory Board.
Rod recently announced Pacific Fibre, a new $900m international fibre cable project connecting Australia and NZ to the USA with Sam Morgan and Stephen Tindall.
Event Details
| Date: | June 09 2010 |
| Time: | 5.00 - 6.00pm |
| Location: | PricewaterhouseCoopers (PwC); 113 The Terrace, WELLINGTON |
| Contact: | Alisa Higgins, IAB marketing manager, Email: alisa.higgins@iab.org.nz, Phone: 021 296 96 46 |
IAB presents…Under-invest in inventory management at your peril!
IAB and PwC are putting together a series of educational events aimed specifically at the needs of small, growing publishers. These events are produced from input around the IAB board table, member requests and are part of IAB's ongoing focus to grow the online advertising market.
Please note these events are for IAB members only and are free to attend. Seats are limited to 20 allowing for plenty of interaction between presenter & attendees.
Presented by Laura Maxwell-Hansen | General Manager | Yahoo!Xtra Under-invest in inventory management at your peril!
To be financially viable now and into the future, Online publishers require advanced inventory management and a sound go-to-market sales strategy.
This is a must see presentation for smaller online publishers. Laura will cover:
- Online publishers need to manage risk
- It’s not just the number of unique visitors, it’s what you do with them
- You don’t have to lose your brand to perform
- Managed inventory delivers higher eCPMs
- Optimisation = more clicks or conversions, for less impressions
- Lift the hood and see what’s driving your revenue?
- DIY or Jump on Board?
- What’s the final decision?
All attendees will be the first to receive Laura's white paper around this topic.
RSVP today - there are only 20 seats available (places are limited to one per company)
Background check:
Laura Maxwell-Hansen is the General Manager of Yahoo!Xtra , NZ’s favourite online portal. Her media career in NZ spans 10 years, beginning with Buspak NZ, moving into APN Outdoor and since 2008 ensconced at Yahoo!Xtra. 
She is an annual judge at the CAANZ Media Awards and in 2009 she presented a seminar series “Online Advertising Success” together with Zeald.com, to educate over 1000 New Zealand business-owners on how to incorporate digital into their marketing strategies.
Before media her career spanned sales, marketing and business development roles, including managing sports licensing product programmes for Sydney Olympics, America’s Cup 2000 and the All Blacks. A four-year stint in Australia covered marketing an events centre, radio station and retail complex.
Laura’s experience in business across manufacturing, retail, export/import and media, provides a solid platform from which to lead a dynamic business such as Yahoo!Xtra.
Laura spends her “spare” time enjoying travel, good food and wine and working those excesses off by donning running or cycling shoes.
Event Details
| Date: | April 30 2010 |
| Time: | 4.00 - 5.00pm |
| Location: | PricewaterhouseCoopers (PwC); Takapuna Room, Level 22, 188 Quay Street, Auckland |
| Contact: | Alisa Higgins, IAB marketing manager, Email: alisa.higgins@iab.org.nz, Phone: 021 296 96 46 |
Social Media Junction 17-18 May
The IAB is delighted to be supporting (please note this event is not being run by the IAB) Social Media Junction, a major conference and workshop on Social Media Marketing and Online Reputation Management, taking place in Auckland on 17-18 May at Sky City Convention Centre.
Each day is separately bookable. The first day is a multi-speaker conference on Social Media Marketing featuring five international speakers as well as leading NZ practitioners, including:
US guru Andy Beal of MarketingPilgrim.com, Mike Hickinbotham, the architect of Telstra Australia’s acclaimed social media strategy, Canadian Julien Smith, co-author of social media bible ‘Trust Agents’, Aisha Hillary, New Media Specialist at Aussie television broadcaster SBS, along with Andrew Cordwell, MySpace.
The second day is a workshop on Online Reputation Management led by US expert Andy Beal, founder of Marketing Pilgrim.com and author of the authoritative text on the topic, ‘Radically Transparent, Monitoring and Managing Reputations Online’. The workshop will teach you how to:
> Fight a reputation attack;
> Build a reputation monitoring safety net;
> Own the first 10 Google links;
> Use blogging for brand control ;
> Take reputation management to social media;
> Get 5 stars at customer review sites.
IAB members receive a 10% discount on the early bird registration fee, valid until 15 April. You can register here: Or call the organizers, BlueprInt IP tel: 09 306-4012
Event Details
| Date: | May 17 2010 |
| Time: | 17-18th May 2010 | 9.00am - 5.00pm |
| Location: | SkyCity Convention Centre, Auckland |
| Contact: | BlueprInt IP , Email: Register@socialmediajunction.co.nz, Phone: 09 306-4012 |
Wellington April Digital Social Club Thurs 22 April
Join us on Thursday 22nd April for the next Wellington IAB Digital Social Club get together- proudly sponsored by
and
As a group we are creating more action, more life, more energy, more fun, and more noise for online media.
Join our 350+ members as we get together once a month in either Auckland or Wellington to drink, eat & talk digital.
Sometimes we even make sense! Get out! I know...
See you at the next get together then [insert smiley face icon here]
Oh yeah...it's free to join and the drinks & nibbles are on us (yep it can get a bit messy at times but I'm use to it now)
RSVP's & queries to: Alisa Higgins, IAB marketing manager
Event Details
| Date: | April 23 2010 |
| Time: | 5.30-7pm |
| Location: | Malthouse, 48 Courtenay Place; Wellington |
| Contact: | Alisa Higgins, IAB Marketing Manager, Email: alisa.higgins@iab.org.nz, Phone: +64 9 361 5352 |
IAB Bollyawards - Call for entries
Congratulations Claire Stapleton & Duncan Munro from Y&R Wellington have won the March IAB Bolly Award for their Metservice campaign, 'You Can't Change the Weather'
Visit BollyAwards.co.nz to enter. Next close off date is 23rd April
A big thanks goes to the following well-regarded judging panel was: James Mok, Executive Creative Director of DraftFCB; Lee Parkinson, Managing Partner of Digital Ikon Communications Limited; Tony Gardner, General Manager of Saatchi & Saatchi DGS and Toby Talbot, Group Executive Creative Director of DDB New Zealand
About the IAB NZ BollyAwards
The BollyAwards.co.nz are run by the Interactive Advertising Bureau (IAB) and supported by Champagne Bollinger and MediaCore.
The aim of the IAB BollyAwards is to celebrate the best digital creative in NZ
Contact:
Alisa Higgins | IAB Marketing Manager | 021 296 96 46
Event Details
| Date: | April 23 2010 |
| Time: | Entries close 23 April |
| Location: | New Zealand only |
| Contact: | Alisa Higgins, IAB Marketing Manager, Phone: 021 296 9646 |
IAB presents…Auckland May Digital Social Club Thurs 13th May
Join the IAB Digital Social Club for a game of pool on Thursday 13th May
There will be prizes for best player/team and worse player/team
Drinks & pizza courtesy of IAB
Places will be limited so RSVP here
Event Details
| Date: | May 14 2010 |
| Time: | 6-7.30pm |
| Location: | Ponsonby Pool Hall, 106 Ponsonby Road, Ponsonby |
| Contact: | Alisa Higgins, IAB Marketing Manager, Email: alisa.higgins@iab.org.nz, Phone: +64 21 2969646 |
Christchurch February Digital Social Club
The Christchurch IAB Digital Social Club kicks off on the 25th February
As a group we want to create more action, more life, more energy, more fun, and more noise for online media.
Join our 350+ members as we get together once a month in either Auckland, Wellington or Christchurch to drink, eat & talk digital.
Oh yeah...it's free to join and the drinks & nibbles are on us (yep it can get a bit messy at times but I'm use to it now)
RSVP's & queries to: alisa.higgins@iab.org.nz
Event Details
| Date: | February 26 2010 |
| Time: | 5pm |
| Location: | Lyme Bar, 817 Colombo Street, Christchurch |
| Contact: | Alisa Higgins, IAB Marketing Manager, Email: alisa.higgins@iab.org.nz, Phone: +64 9 361 5352 |
IAB & MPA Present…Magazines are Dead PIX & VIDEO
View the video - thanks to http://www.silverlinemedia.tv
View review thanks to StopPress
What happened to the days where magazines were jam-packed of advertisers and weighed as much as a brick? Thanks to a shift and focus on alternative media (aka the Internet), advertisers have slashed, cut and eliminated many of their print advertising budgets.
Or does digital just need to get off their holier than thou high horse and accept that magazines are here to stay?
The Interactive Advertising Bureau (IAB) and Magazines Publishers Association (MPA) brought top industry experts together for a good ole fashion debate on whether Magazines are Dead
DEBATE TEAMS
Affirmative
Siobhan McKenna, Mediaworks
Tom Osborne, wag the dog
Michael Gregg, Trade Me
Negative
Vincent Heeringa, HB Media
Sahil Merchant, Mag Nation
Mike Hutcheson, Image Centre Group
Chair: Paul Dykzeul (CEO of ACP)
Questions? Queries? Contact:
IAB, Alisa Higgins, Marketing Manager, alisa.higgins@iab.org.nz or 021 296 9646
or MPA, Kath Hurley, Marketing Manager, khurley@mpa.org.nz or 021 883 924
Event Details
| Date: | December 09 2009 |
| Time: | Finished |
| Location: | Juice Bar at the Windsor Castle, 144 Parnell Road, Parnell, AUCKLAND |
| Contact: | IAB, Alisa Higgins, Marketing Manager, Email: alisa.higgins@iab.org.nz, Phone: 021 296 9646 |
IAB Christmas Party - Wellington
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RSVP's are closed!!!!
IAB & Digital Social Club members will celebrate Christmas in true digital 80s style on Thursday 26th November listening to the live tunes of Uncle Monkey
Dress: 80s style
Thanks to our wonderful sponsors everyone will be well watered & fed
RSVP's are now closed
Not an IAB member? Sign up today so you don't miss out next time
Sponsored by: Metservice.co.nz / NielsenOnline / TradeMe
Event Details
| Date: | November 27 2009 |
| Time: | 5.00pm to whenever |
| Location: | Southern Cross 39 Abel Smith Street Te Aro Wellington |
| Contact: | IAB, Email: admin@iab.org.nz, Phone: 09 361 5352 |
Mobile Marketing Forum
Mobile Marketing Forum: How New Zealand businesses can take advantage of this increasingly popular channel – learn from three leading experts
- Mobile is the new mass medium; what marketers need to know – Eric Hertz, CEO, 2degrees
- Three golden rules of mobile marketing – Brian Hawker, CEO, HooHaa
- Using the latest mobile marketing technology to drive engagements – Ghanum Taylor, Mobile Media Director The Hyperfactory
Mobile is the new mass medium; what marketers need to know.
1. Eric Hertz, shares his experience at the leading edge of US mobile marketing; Eric is the former CEO of Seattle-based Zumobi, the mobile marketing specialist behind the American Idol mobile app. Now as CEO of 2degrees, Eric gives his insights into the future of mobile marketing in New Zealand.
• Mobile - the 7th mass medium
• Advertising on mobile; surpassing other digital channels
• Pushing the boundaries with mobile
• The next generation of mobile web
Eric Hertz, Chief Executive Officer, 2degrees www.2degreesmobile.co.nz
2. The three golden rules of mobile marketing: choice, control and consideration. Using mobile as broadcast media and engagement tool - the glue between multi-medium campaigns.
• Getting your brand in hand; how to ensure consumers interact with your message
• Understanding how mobile marketing fits into your business
• Measuring mobile marketing
• How to use mobile in a multi-channel campaign
Brian Hawker, Chief Executive Officer, HooHaa http://comtxt.co.nz/
3. How are global brands using the latest mobile technology to drive audience engagement?
• Integrating mobile into campaigns
• Case studies from leading brands successfully leveraging the uniqueness offered by mobile marketing including:
• 42 Below
• Guinness
• Fanta
• The United Nations
Ghanum Taylor, Mobile Media Director, The Hyperfactory www.thehyperfactory.com
To book download this PDF or vist amcham.co.nz
Event Details
| Date: | October 16 2009 |
| Time: | 3.30 - 5.00pm |
| Location: | Simpson Grierson, Level 28 Lumley Centre, 88 Shortland St, Auckland |
| Contact: | Kathryn Michie, Email: Kathryn@amcham.co.nz, Phone: 09 309 9140 |
IAB Christmas Party PIX
Pictures from the IAB Xmas Parties are now posted on the DSC Facebook page
IAB & Digital Social Club members will celebrate Christmas in true digital 80s style on Thursday 3rd December. Dress up 80s style and dance away to your favourite Wham tunes
No 80s dress - no party for you! Best dressed gal & bloke will win a prize plus Digital Social Club members will also have the chance to win stuff
Thanks to our wonderful sponsors everyone will be well watered & fed
Sorry RSVP's are now closed for this event
Not an IAB member? Sign up today so you don't miss out next time
Sponsored by: APNOnline / TVNZ.co.nz
Event Details
| Date: | December 04 2009 |
| Time: | 6.30pm |
| Location: | The Juice Bar, Parnell |
| Contact: | IAB, Email: admin@iab.org.nz, Phone: 09 361 5352 |
The IAB Digital Social Club & MSN.co.nz Wellington soiree
MSN.co.nz are buying the drinks and as a DSC member you are invited to join them if you are in the Wellington area on Thursday 22nd October
Where: Hawthorn Lounge, 82 Tory street, Wellington
Time: from 6pm onwards until bar tab runs out
When: Thursday 22 October
RSVP by Thursday 16th October to admin@iab.org.nz PLUS let us know if you applied for a DSC card and we will have it for you on the night
Kim Crawford wines have given us some fab wine to share with you as well - so watch out lucky DSC card holders as we will be giving it away on the night
This event is brought to you by 
Event Details
| Date: | October 24 2009 |
| Time: | 6pm onwards |
| Location: | Hawthorn Lounge, 82 Tory street, Wellington |
| Contact: | Alisa Higgins, IAB Marketing Manager, Email: admin@iab.org.nz, Phone: 021 296 9646 |
IAB Digital Social Club
IAB have re-branded their networking event ‘Thirsty Thursdays’ to the IAB Digital Social Club (DSC).
As a group we want to create more action, more life, more energy, more fun, and more noise for online media and thought this was a great way to start.
Become part of the noise and join IAB. View our membership information or chat to Alisa Higgins, 021 296 9646 / 09 361 5352
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Event Details
| Date: | September 25 2009 |
| Time: | 5.30pm |
| Location: | La Zeppa, 33 Drake Street, Freemans Bay |
| Contact: | Alisa Higgins, IAB Marketing Manager, Email: alisa.higgins@iab.org.nz, Phone: 021 296 9646 / 361 5352 |
IAB August Breakfast Seminar (Auckland)
Online strategies that will rock your CEO
How interactive marketing can help you achieve your business objectives.
This seminar is the first in a two-part series. The second part will take place on Thursday 10 September. Book for both seminars now and receive a discount.
Stuck in a rut or overwhelmed with opportunities? And while you’re figuring out the smartest approach, senior management is demanding more and more from your precious marketing budget. With the plethora of media options and data available, how do you navigate your way through this increasingly complex landscape to reach your shining KPI’s?
Hear from industry experts that have years of experience, can provide insights from their relationships with senior decision makers and can elaborate on some of their most successful interactive strategies to date.
Be inspired and get great ideas on how to optimise your online activities. See real life examples and success stories demonstrating different ways you can use interactive media so you can get the best possible business result for your CEO.
Part one: Inspirational ideas that work
Guest presenters:
Ben Goodale, CEO of justONE, winner of the RSVP Grand Prix Awards will share tips, tricks and inspirational campaign ideas that bridge the online and traditional marketing space and draw on highly successful Subway campaigns as case studies.
Glen Maguire, Founder and Co-owner of ClickThrough, will draw from over 10 years international online marketing experience including head of online at Vodafone New Zealand and founder of e1 Web and Mobile Marketing.
Nathalie Morris, Director - Ubiquity. With ten years’ experience at Ubiquity, a leading interactive marketing technology company, Nathalie works with clients such as Vodafone, Genesis Energy and SKYCITY. Nathalie is passionate about delivering interactive marketing solutions that get business results and will share her insights, using client examples and her knowledge of international best practice.
This seminar is the first in a two-part series. The second part, 'Shooting fish in a barrel?', will take place on Thursday 10 September.
Ticket prices:
IAB Members: $55 for each event or $95 for both in the series.
Non-Members: $75 each or $115 for both
Event Details
| Date: | August 22 2009 |
| Time: | 7:30am-9.30am |
| Location: | Prime Bistro, 188 Quay Street, Auckland |
| Contact: | Alisa Higgins, Email: alisa.higgins@iab.org.nz, Phone: 9 361 5352 |
IAB September Breakfast Seminar (Auckland)
Online strategies that will rock your CEO
How interactive marketing can help you achieve your business objectives.
This seminar is the second in a two-part series, the first one is scheduled for 20 August. Book for both seminars now and receive a discount.
Stuck in a rut or overwhelmed with opportunities? And while you’re figuring out the smartest approach, senior management is demanding more and more from your precious marketing budget. With the plethora of media options and data available, how do you navigate your way through this increasingly complex landscape to reach your shining KPI’s?
Hear from industry experts that have years of experience, can provide insights from their relationships with senior decision makers and can elaborate on some of their most successful interactive strategies to date.
Be inspired and get great ideas on how to optimise your online activities. See real life examples and success stories demonstrating different ways you can use interactive media so you can get the best possible business result for your CEO.
Session two: Shooting fish in a barrel?
Guest speakers:
Simon McKearney, CFO of Flight Centre will talk about his key drivers and deliverables as a CFO and his relationship and expectations of the marketing team. Use Simon’s insight to understand what your CFO is looking for, what to measure and the areas to focus on in delivering great marketing results.
Paul O’Connor, Founder and Co-owner of Datamine, will use case studies and successful real-life examples to help you align your online marketing with your business direction. After all, your online activity has to be about what your business is about. And if you’re delivering the right results, the funds will flow!
Andy Blood, Executive Creative Director at Whybin TBWA, will share how data can actually help set you free to create successful campaigns with even more impact for their clients’ brands. Andy is widely experienced and awarded, responsible for Goldstein at ASB Bank, Adidas and Nissan, among other household names.
Event Details
| Date: | September 12 2009 |
| Time: | 7.30am-9.30am |
| Location: | Prime Bistro, 188 Quay Street, Auckland |
| Contact: | Alisa Higgins, Email: alisa.higgins@iab.org.nz, Phone: 9 361 5352 |
Auckland Thirsty Thursday 6 August 2009
Come along and meet up with your colleagues in interactive. Meet new people, talk shop, and catch up with what's happening in the industry.
Also this week: look out for your invitation to the next in the IAB breakfast seminar series, to be held on 20 August and 10 September.
Event Details
| Date: | August 07 2009 |
| Time: | 5:30PM |
| Location: | Bungalow8, 48 Market Place, Cnr Customs Street West and Market Place South |
| Contact: | Sara Goessi, Phone: 021 634 909 |
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