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Mobile Marketing Forum
Mobile Marketing Forum: How New Zealand businesses can take advantage of this increasingly popular channel – learn from three leading experts
- Mobile is the new mass medium; what marketers need to know – Eric Hertz, CEO, 2degrees
- Three golden rules of mobile marketing – Brian Hawker, CEO, HooHaa
- Using the latest mobile marketing technology to drive engagements – Ghanum Taylor, Mobile Media Director The Hyperfactory
Mobile is the new mass medium; what marketers need to know.
1. Eric Hertz, shares his experience at the leading edge of US mobile marketing; Eric is the former CEO of Seattle-based Zumobi, the mobile marketing specialist behind the American Idol mobile app. Now as CEO of 2degrees, Eric gives his insights into the future of mobile marketing in New Zealand.
• Mobile - the 7th mass medium
• Advertising on mobile; surpassing other digital channels
• Pushing the boundaries with mobile
• The next generation of mobile web
Eric Hertz, Chief Executive Officer, 2degrees www.2degreesmobile.co.nz
2. The three golden rules of mobile marketing: choice, control and consideration. Using mobile as broadcast media and engagement tool - the glue between multi-medium campaigns.
• Getting your brand in hand; how to ensure consumers interact with your message
• Understanding how mobile marketing fits into your business
• Measuring mobile marketing
• How to use mobile in a multi-channel campaign
Brian Hawker, Chief Executive Officer, HooHaa http://comtxt.co.nz/
3. How are global brands using the latest mobile technology to drive audience engagement?
• Integrating mobile into campaigns
• Case studies from leading brands successfully leveraging the uniqueness offered by mobile marketing including:
• 42 Below
• Guinness
• Fanta
• The United Nations
Ghanum Taylor, Mobile Media Director, The Hyperfactory www.thehyperfactory.com
To book download this PDF or vist amcham.co.nz
Event Details
| Date: | October 16 2009 |
| Time: | 3.30 - 5.00pm |
| Location: | Simpson Grierson, Level 28 Lumley Centre, 88 Shortland St, Auckland |
| Contact: | Kathryn Michie, Email: .(JavaScript must be enabled to view this email address), Phone: 09 309 9140 |
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