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IAB September Breakfast Seminar (Auckland)
Online strategies that will rock your CEO
How interactive marketing can help you achieve your business objectives.
This seminar is the second in a two-part series, the first one is scheduled for 20 August. Book for both seminars now and receive a discount.
Stuck in a rut or overwhelmed with opportunities? And while you’re figuring out the smartest approach, senior management is demanding more and more from your precious marketing budget. With the plethora of media options and data available, how do you navigate your way through this increasingly complex landscape to reach your shining KPI’s?
Hear from industry experts that have years of experience, can provide insights from their relationships with senior decision makers and can elaborate on some of their most successful interactive strategies to date.
Be inspired and get great ideas on how to optimise your online activities. See real life examples and success stories demonstrating different ways you can use interactive media so you can get the best possible business result for your CEO.
Session two: Shooting fish in a barrel?
Guest speakers:
Simon McKearney, CFO of Flight Centre will talk about his key drivers and deliverables as a CFO and his relationship and expectations of the marketing team. Use Simon’s insight to understand what your CFO is looking for, what to measure and the areas to focus on in delivering great marketing results.
Paul O’Connor, Founder and Co-owner of Datamine, will use case studies and successful real-life examples to help you align your online marketing with your business direction. After all, your online activity has to be about what your business is about. And if you’re delivering the right results, the funds will flow!
Andy Blood, Executive Creative Director at Whybin TBWA, will share how data can actually help set you free to create successful campaigns with even more impact for their clients’ brands. Andy is widely experienced and awarded, responsible for Goldstein at ASB Bank, Adidas and Nissan, among other household names.
Event Details
| Date: | September 12 2009 |
| Time: | 7.30am-9.30am |
| Location: | Prime Bistro, 188 Quay Street, Auckland |
| Contact: | Alisa Higgins, Email: .(JavaScript must be enabled to view this email address), Phone: 9 361 5352 |
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