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IAB & MPA Present…Magazines are Dead PIX & VIDEO
View the video - thanks to http://www.silverlinemedia.tv
View review thanks to StopPress
What happened to the days where magazines were jam-packed of advertisers and weighed as much as a brick? Thanks to a shift and focus on alternative media (aka the Internet), advertisers have slashed, cut and eliminated many of their print advertising budgets.
Or does digital just need to get off their holier than thou high horse and accept that magazines are here to stay?
The Interactive Advertising Bureau (IAB) and Magazines Publishers Association (MPA) brought top industry experts together for a good ole fashion debate on whether Magazines are Dead
DEBATE TEAMS
Affirmative
Siobhan McKenna, Mediaworks
Tom Osborne, wag the dog
Michael Gregg, Trade Me
Negative
Vincent Heeringa, HB Media
Sahil Merchant, Mag Nation
Mike Hutcheson, Image Centre Group
Chair: Paul Dykzeul (CEO of ACP)
Questions? Queries? Contact:
IAB, Alisa Higgins, Marketing Manager, alisa.higgins@iab.org.nz or 021 296 9646
or MPA, Kath Hurley, Marketing Manager, khurley@mpa.org.nz or 021 883 924
Event Details
| Date: | December 09 2009 |
| Time: | Finished |
| Location: | Juice Bar at the Windsor Castle, 144 Parnell Road, Parnell, AUCKLAND |
| Contact: | IAB, Alisa Higgins, Marketing Manager, Email: alisa.higgins@iab.org.nz, Phone: 021 296 9646 |
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