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Home › Events › AMCHAM presents…The Future of Mobile ›

AMCHAM presents…The Future of Mobile

The mobile landscape is constantly changing. There are new products, new applications and companies optimizing their web presence to ensure they can be found by potential customers and business partners.

IAB NZ members receive AMCHAM member price $67.50 (incl gst) - please let them know you are an IAB member when registering - download booking form

The difficulty lies in navigating the huge choices that every business needs to make around maximizing the opportunities available through the advance in mobile technology.

Everyone has seen the buzz created by the Apple iPad, but what’s the significance of tablet devices for the business-to-business market?

When optimizing your website for mobile devices, how do you ensure your brand maintains its key messages?

Consumers are increasingly knowledgeable about the mobile products that surround them. But how have their expectations of businesses changed?

AmCham has brought together experts from across the mobile spectrum to alert you as to the best ways to make the most from mobile business.

Hear from TechnologyOne gardyneHOLT, Nielsen and HP - view speakers & download booking form (pdf file)

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Home › Events › IAB & PwC present…Facebook for Publishers ›

IAB & PwC present…Facebook for Publishers

IAB and PwC have put together a series of educational events aimed specifically at the needs of small, growing publishers. These events are produced from input around the IAB board table, member requests and are part of IAB's ongoing focus to grow the online advertising market.

Please note these events are for IAB members only and are free to attend. Seats are limited to 20 allowing for plenty of interaction between presenter & attendees. 

How can Publishers best engage with social media users? A Facebook perspective

Presented by: Paul Webster | Facebook

A few clever publishers including the New York Times and CNN have figured out what users of social media sites like Facebook really want and are great case studies on how to best leverage social marketing to engage with people in a two-way dialogue.
 
Many publishers, often working closely with their agencies, have been able to launch and iterate their models over time and have learned about the importance of their brands being authentic and that Facebook can be as much their ears as it is their voice.

Learn more with case studies from off-shore and in NZ

RSVP today - there are only 15 seats available (places are limited to one per company)

Background check

Paul Webster, Facebook NZ
With over 12 years of successful sales and marketing management experience in Online Advertising and Technology, since July ‘09 Paul has been working with large brands and agencies to better leverage social marketing on Facebook, including Air New Zealand, 2degrees Mobile, TVNZ, Rugby World Cup, Lion Nathan, Fonterra and nzherald.co.nz.

Previously with Google, where Paul was a Senior Industry Manager, he managed growth in Search with NZ agencies & major accounts. He has also worked in international Business Development for a large blue-chip UK firm, RBS (eVentures, London) and in Product Management for US Internet start-up Level 3 Communications (London & across five European countries). Paul has an MBA (Distinction) and a BCom from the University of Canterbury, NZ.

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Home › Events › IAB & ANZA present…Outfox, Outsmart and Outgrow Your Competition ›

IAB & ANZA present…Outfox, Outsmart and Outgrow Your Competition

sponsored by 

2010 will be the definitive year for online advertising in New Zealand. Interactive ad spend increased from $193m in 2008 to $214m in 2009, and its share of overall advertising grew from 8.3% to 10.5% year-on-year. It is the first time interactive share has breached the 10% threshold. Right now your brand is likely to have massive opportunity to dominate its category online - here's why:

• Many categories are massively under-represented in search, display and social media advertising
• Many brands are tipping a much smaller % of their advertising spend into online than the % of media consumption from their customers
• Many brands fail to track, revise and update their creative approaches to online advertising in a timely (daily!) manner
• Many brands fail to fund their media executions appropriately to maximise the long-tail opportunities for their brand to be at every point of customer engagement online
  
  If your brand is in one of these key categories you must attend this event to find out how to be at the head of the pack!
  
  •    FMCG
  •    Gardening / Renovations
  •    Home Entertainment
  •    Alcohol
  •    Retail
  •    Automotive

Who should attend?
Directors, managers and professionals in charge of Marketing, Search Engines, Marketing & Communications, Digital Marketing, and Online Media

COST
IAB & ANZA members: $65 + gst ($73.13 incl gst)
Non members: $95 + gst ($106.88 incl gst)

Date: Wednesday 19 May
Time: 2.00 - 4.00pm
Location: Juice Bar | 144 Parnell rd, Parnell, Auckland
Contact: Alisa Higgins, IAB Marketing Manager

View video from the event

Josh Borthwick | MD | Adhub: What are the opportunities available and who are the strong brands in online and why?

Some staple opportunities exist online depending on your business and the nature of your products and services. The largest are search and display. These formats are the most prolific in terms of investment from marketers and the results they deliver. Unfortunately many brands make the mistake of investing in one or the other. The reality is both are necessary to really build a profile online - display for reach and purchase intent and search for conversion and traffic.

Social media is the topic of 2010 and two clear winners have emerged for different reasons. Facebook for its ability to create buzz and buy audience share and Twitter for its immediacy and proliferation. Both platforms offer new and exciting ways to communicate with customers and turn detractors into raving fans.

The most important thing for your brand is to discover what formats and platforms are important and how to grab share from your competitors!

 Ryf Quail | GM | Carat: Why marketers should invest more in online media {view bio}

> 88% - that's 3.2million New Zealanders have access to the internet
> 80% have gone online in the last 4 weeks

However, advertisers only spent 10.6% online in 2009. Does that mean their fishing rods are broken?

Ryf Quail, GM of Carat NZ lays it down straight for kiwi marketers. He will look at how many brands fail to fund their media executions appropriately to maximise the long-tail opportunities for their brand to be at every point of customer engagement online.

Jimmy McGee | Head of Commercial | Trade Me: How marketers can Outfox, Outsmart and Outgrow their Competition using Classifieds
{view bio}

The web has proved a perfect enabler for the classifieds market. From inauspicious beginnings 10 years ago, online real estate, employment and automotive sites have flourished. 

However in 2009, the classifieds market stalled with spend decreasing from $75.32m to $71.43m.

What does the future hold for online classifieds?  Find out about the emerging trends and how you can use them to your advantage.

Mark Roper | New Zealand Marketing Manager | Sanitarium: Case study
{view bio}

For over a century, Sanitarium has strived to educate NZers on better lifestyles. From their founding in 1898, Sanitarium advocated a nutritious diet and regular exercise, leading to their innovations in the breakfast foods category.

In recent years, this category has exploded with a raft of new entrants promising varying, improved health benefits. In addition the internet has become a catalyst for a global awakening in informed wellness. Communities are sharing information and advice on all aspects of health and lifestyle.

In 2009, Sanitarium committed to invest further in their digital strategy as a core component of developing their position as a respected leader in Health & Wellbeing. This was reflected in a significant increase in online media spend and the development of a unique online partnership that could provide inspiring and informative content for the key audience of health aware women. 

Mark will share the case study of the partnership, and insights into how the inclusion of digital into the Sanitarium marketing mix supports their marketing objectives.

Mark will be joined by Alysha Buckley, General Manager, PHDIQ – Sanitarium’s digital media agency.

TICKETS ON SALE NOW

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Home › Events › The 11th Annual Telecommunications and ICT Summit 29 - 30 June ›

The 11th Annual Telecommunications and ICT Summit 29 - 30 June

Now in its 11th year, Tel.Con will reach into more issues and industries than ever before, thanks to the new partnership between global research firm IDC and Conferenz. This Summit will address the current industry transformation head on, the effects of the government’s ambitious Fibre to the Home rollout and how the industry will need to transform itself to deliver value both to customers and investors now and in the future.

IAB members receive 10% off the conference price (both standard and early-bird rates). To claim your discount you must mention you are a member when registering by phone (09) 912 3616.  Early-Bird rates close 5pm, 18 May 2010.

The line-up of speakers includes:

Hon Steven Joyce, Minister for Communications and Information Technology
Paul Reynolds, CEO, Telecom
Russell Stanners, CEO, Vodafone NZ
Allan Freeth, CEO, TelstraClear
Graham Mitchell, CEO, Crown Fibre Holdings
Geoff Hunt, CEO, Kordia
Ross Patterson, Telecommunications Commissioner
Chris Quin, CEO, Gen-i

And international addresses from:

Art Price, Chairman and CEO, Axia Netmedia (Canada)
Chris Lewis, Group Vice President – International Telecoms and Networking, IDC (UK)
Tony Lavender, Commercial Director & Research Partner, Analysys Mason (UK)
Dr Hugh Bradlow, Chief Technological Officer, Telstra Corporation (Australia)

Day Two of the conference will go in to greater depth on key industry verticals such as Health, Education and Convergent Media with streamed sessions throughout the day, giving delegates the chance to customise their own conference experience to their own requirements, and attracting a broader audience than ever before. There is also a dedicated Telecommunications stream incorporating:
• LTE
• Rural Broadband
• Smart Grids and Fibre Broadband
• International Cabling prospects

To view the programme it its entirety or to register on-line, please click on the following link:
www.conferenz.co.nz or phone Conferenz on (09) 912 3616.

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Home › Events › IAB & PwC presents…Structuring fast growing companies – small businesses don’t work, people do ›

IAB & PwC presents…Structuring fast growing companies – small businesses don’t work, people do

IAB and PwC have put together a series of educational events aimed specifically at the needs of small, growing publishers & companies. These events are produced from input around the IAB board table, member requests and are part of IAB's ongoing focus to grow the online advertising market.

Please note these events are for IAB members only and are free to attend. Seats are limited to 20 allowing for plenty of interaction between presenter & attendees.

Structuring fast growing companies – small businesses don’t work, people do!

Startup growth can happen really quickly, and it can be hard to predict ahead of time.

Look at companies like Facebook and how fast they are growing. In just a few short years Facebook has grown from a few guys in a dorm room with not an ounce of business experience between them, to a company with over a thousand staff! Can you imagine what that sort of growth must be like? How do you make sure you don’t go off the rails? How do you keep delivering product excellence? How do you keep the right culture in the company? How do you hire the right people and so many of them?

RSVP today - there are only 20 seats available. This event is for IAB NZ members only and free

Background check:

Rod Drury is CEO and founder of NZX-listed Xero an online accounting solution for small businesses.

One of New Zealands leading technology entrepreneurs, Rod is a member of the New Zealand Hi-Tech Hall of Fame, NZ Hi-Tech Entrepreneur of the Year in 2006 and 2007,  World Class New Zealander for ICT in 2008 and an Honorary Fellow of the NZ Computer Society.

Rod is a Director of the New Zealand Stock Exchange, was a Director of TradeMe when it was sold to Fairfax Media and is a member of Victoria University of Wellington Facility of Commerce Advisory Board.

Rod recently announced Pacific Fibre, a new $900m international fibre cable project connecting Australia and NZ to the USA with Sam Morgan and Stephen Tindall.

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Home › Events › IAB presents…Under-invest in inventory management at your peril! ›

IAB presents…Under-invest in inventory management at your peril!

IAB and PwC are putting together a series of educational events aimed specifically at the needs of small, growing publishers. These events are produced from input around the IAB board table, member requests and are part of IAB's ongoing focus to grow the online advertising market.

Please note these events are for IAB members only and are free to attend. Seats are limited to 20 allowing for plenty of interaction between presenter & attendees.

Under-invest in inventory management at your peril!

To be financially viable now and into the future, Online publishers require advanced inventory management and a sound go-to-market sales strategy.

This is a must see presentation for smaller online publishers. Laura will cover:

• Online publishers need to manage risk
• It’s not just the number of unique visitors, it’s what you do with them
• You don’t have to lose your brand to perform
• Managed inventory delivers higher eCPMs
• Optimisation = more clicks or conversions, for less impressions
• Lift the hood and see what’s driving your revenue?
• DIY or Jump on Board?
• What’s the final decision?

 All attendees will be the first to receive Laura's white paper around this topic.

RSVP today - there are only 20 seats available (places are limited to one per company)

Background check:

Laura Maxwell-Hansen is the General Manager of Yahoo!Xtra , NZ’s favourite online portal.  Her media career in NZ spans 10 years, beginning with Buspak NZ, moving into APN Outdoor and since 2008 ensconced at Yahoo!Xtra. 

She is an annual judge at the CAANZ Media Awards and in 2009 she presented a seminar series “Online Advertising Success” together with Zeald.com, to educate over 1000 New Zealand business-owners on how to incorporate digital into their marketing strategies.

Before media her career spanned sales, marketing and business development roles, including managing sports licensing product programmes for Sydney Olympics, America’s Cup 2000 and the All Blacks. A four-year stint in Australia covered marketing an events centre, radio station and retail complex. 

Laura’s experience in business across manufacturing, retail, export/import and media, provides a solid platform from which to lead a dynamic business such as Yahoo!Xtra.
Laura spends her “spare” time enjoying travel, good food and wine and working those excesses off by donning running or cycling shoes.

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Home › Events › Social Media Junction 17-18 May ›

Social Media Junction 17-18 May

The IAB is delighted to be supporting (please note this event is not being run by the IAB) Social Media Junction, a major conference and workshop on Social Media Marketing and Online Reputation Management, taking place in Auckland on 17-18 May at Sky City Convention Centre.

Each day is separately bookable. The first day is a multi-speaker conference on Social Media Marketing featuring five international speakers as well as leading NZ practitioners, including:

US guru Andy Beal of MarketingPilgrim.com, Mike Hickinbotham, the architect of Telstra Australia’s acclaimed social media strategy, Canadian Julien Smith, co-author of social media bible ‘Trust Agents’, Aisha Hillary, New Media Specialist at Aussie television broadcaster SBS, along with Andrew Cordwell, MySpace.

The second day is a workshop on Online Reputation Management led by US expert Andy Beal, founder of Marketing Pilgrim.com and author of the authoritative text on the topic, ‘Radically Transparent, Monitoring and Managing Reputations Online’. The workshop will teach you how to:

> Fight a reputation attack;

> Build a reputation monitoring safety net;

> Own the first 10 Google links;

> Use blogging for brand control ;

> Take reputation management to social media;

> Get 5 stars at customer review sites.

IAB members receive a 10% discount on the early bird registration fee, valid until 15 April. You can register here: Or call the organizers, BlueprInt IP tel: 09 306-4012

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Home › Events › Wellington April Digital Social Club Thurs 22 April ›

Wellington April Digital Social Club Thurs 22 April

Join us on Thursday 22nd April for the next Wellington IAB Digital Social Club get together- proudly sponsored by

  and

As a group we are creating more action, more life, more energy, more fun, and more noise for online media.

Join our 350+ members as we get together once a month in either Auckland or Wellington to drink, eat & talk digital.

Sometimes we even make sense! Get out! I know...

See you at the next get together then [insert smiley face icon here]

Oh yeah...it's free to join and the drinks & nibbles are on us (yep it can get a bit messy at times but I'm use to it now)

RSVP's & queries to: Alisa Higgins, IAB marketing manager

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Home › Events › IAB Bollyawards - Call for entries ›

IAB Bollyawards - Call for entries

Congratulations Claire Stapleton & Duncan Munro from Y&R Wellington have won the March IAB Bolly Award for their Metservice campaign, 'You Can't Change the Weather'

Visit BollyAwards.co.nz to enter. Next close off date is 23rd April

A big thanks goes to the following well-regarded judging panel was: James Mok, Executive Creative Director of DraftFCB; Lee Parkinson, Managing Partner of Digital Ikon Communications Limited; Tony Gardner, General Manager of Saatchi & Saatchi DGS and Toby Talbot, Group Executive Creative Director of DDB New Zealand

About the IAB NZ BollyAwards

The BollyAwards.co.nz are run by the Interactive Advertising Bureau (IAB) and supported by Champagne Bollinger and MediaCore.
 
The aim of the IAB BollyAwards is to celebrate the best digital creative in NZ
 
Contact:
Alisa Higgins | IAB Marketing Manager | 021 296 96 46

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Home › Events › IAB presents…Auckland May Digital Social Club Thurs 13th May ›

IAB presents…Auckland May Digital Social Club Thurs 13th May

Join the IAB Digital Social Club for a game of pool on Thursday 13th May

There will be prizes for best player/team and worse player/team

Drinks & pizza courtesy of IAB

Places will be limited so RSVP here

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Home › Events › Christchurch February Digital Social Club ›

Christchurch February Digital Social Club

The Christchurch IAB Digital Social Club kicks off on the 25th February

As a group we want to create more action, more life, more energy, more fun, and more noise for online media.

Join our 350+ members as we get together once a month in either Auckland, Wellington or Christchurch to drink, eat & talk digital.

Oh yeah...it's free to join and the drinks & nibbles are on us (yep it can get a bit messy at times but I'm use to it now)

RSVP's & queries to: alisa.higgins@iab.org.nz

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Home › Events › IAB & MPA Present…Magazines are Dead PIX & VIDEO ›

IAB & MPA Present…Magazines are Dead PIX & VIDEO

View pictures from the event

View the video - thanks to http://www.silverlinemedia.tv

View review thanks to StopPress

What happened to the days where magazines were jam-packed of advertisers and weighed as much as a brick? Thanks to a shift and focus on alternative media (aka the Internet), advertisers have slashed, cut and eliminated many of their print advertising budgets.

Or does digital just need to get off their holier than thou high horse and accept that magazines are here to stay?

The Interactive Advertising Bureau (IAB) and Magazines Publishers Association (MPA) brought top industry experts together for a good ole fashion debate on whether Magazines are Dead

DEBATE TEAMS

Affirmative
Siobhan McKenna, Mediaworks
Tom Osborne, wag the dog
Michael Gregg, Trade Me

Negative
Vincent Heeringa, HB Media
Sahil Merchant, Mag Nation
Mike Hutcheson, Image Centre Group

Chair: Paul Dykzeul (CEO of ACP)

Questions? Queries? Contact:

IAB, Alisa Higgins, Marketing Manager, alisa.higgins@iab.org.nz or 021 296 9646

or MPA, Kath Hurley, Marketing Manager, khurley@mpa.org.nz or 021 883 924

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Home › Events › IAB Christmas Party - Wellington ›

IAB Christmas Party - Wellington

RSVP's are closed!!!!

IAB & Digital Social Club members will celebrate Christmas in true digital 80s style on Thursday 26th November listening to the live tunes of Uncle Monkey

Dress: 80s style

Thanks to our wonderful sponsors everyone will be well watered & fed

RSVP's are now closed

Not an IAB member? Sign up today so you don't miss out next time

Sponsored by: Metservice.co.nz / NielsenOnline / TradeMe

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Home › Events › Mobile Marketing Forum ›

Mobile Marketing Forum

Mobile Marketing Forum: How New Zealand businesses can take advantage of this increasingly popular channel – learn from three leading experts

• Mobile is the new mass medium; what marketers need to know – Eric Hertz, CEO, 2degrees
• Three golden rules of mobile marketing – Brian Hawker, CEO, HooHaa
• Using the latest mobile marketing technology to drive engagements – Ghanum Taylor, Mobile Media Director The Hyperfactory

Mobile is the new mass medium; what marketers need to know.

1. Eric Hertz, shares his experience at the leading edge of US mobile marketing; Eric is the former CEO of Seattle-based Zumobi, the mobile marketing specialist behind the American Idol mobile app. Now as CEO of 2degrees, Eric gives his insights into the future of mobile marketing in New Zealand.
• Mobile - the 7th mass medium
• Advertising on mobile; surpassing other digital channels
• Pushing the boundaries with mobile
• The next generation of mobile web

Eric Hertz, Chief Executive Officer, 2degrees www.2degreesmobile.co.nz

2. The three golden rules of mobile marketing: choice, control and consideration. Using mobile as broadcast media and engagement tool - the glue between multi-medium campaigns.
• Getting your brand in hand; how to ensure consumers interact with your message
• Understanding how mobile marketing fits into your business
• Measuring mobile marketing
• How to use mobile in a multi-channel campaign

Brian Hawker, Chief Executive Officer, HooHaa http://comtxt.co.nz/

3. How are global brands using the latest mobile technology to drive audience engagement?
• Integrating mobile into campaigns
• Case studies from leading brands successfully leveraging the uniqueness offered by mobile marketing including:
• 42 Below
• Guinness
• Fanta
• The United Nations

Ghanum Taylor, Mobile Media Director, The Hyperfactory www.thehyperfactory.com

To book download this PDF or vist amcham.co.nz

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Home › Events › IAB Christmas Party PIX ›

IAB Christmas Party PIX

 Pictures from the IAB Xmas Parties are now posted on the DSC Facebook page

IAB & Digital Social Club members will celebrate Christmas in true digital 80s style on Thursday 3rd December. Dress up 80s style and dance away to your favourite Wham tunes

No 80s dress - no party for you! Best dressed gal & bloke will win a prize plus Digital Social Club members will also have the chance to win stuff

Thanks to our wonderful sponsors everyone will be well watered & fed

Sorry RSVP's are now closed for this event

Not an IAB member? Sign up today so you don't miss out next time

Sponsored by: APNOnline / TVNZ.co.nz

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Home › Events › The IAB Digital Social Club & MSN.co.nz Wellington soiree ›

The IAB Digital Social Club & MSN.co.nz Wellington soiree

MSN.co.nz are buying the drinks and as a DSC member you are invited to join them if you are in the Wellington area on Thursday 22nd October

Where: Hawthorn Lounge, 82 Tory street, Wellington
Time: from 6pm onwards until bar tab runs out
When: Thursday 22 October

RSVP by Thursday 16th October to admin@iab.org.nz PLUS let us know if you applied for a DSC card and we will have it for you on the night
Kim Crawford wines have given us some fab wine to share with you as well - so watch out lucky DSC card holders as we will be giving it away on the night

This event is brought to you by

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Home › Events › IAB Digital Social Club ›

IAB Digital Social Club

IAB have re-branded their networking event ‘Thirsty Thursdays’ to the IAB Digital Social Club (DSC).

As a group we want to create more action, more life, more energy, more fun, and more noise for online media and thought this was a great way to start.

Become part of the noise and join IAB. View our membership information or chat to Alisa Higgins, 021 296 9646 / 09 361 5352

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Home › Events › IAB presents…Online Strategies that will Rock your CEO ›

IAB presents…Online Strategies that will Rock your CEO

powered by   &   

How interactive marketing can help you achieve your business objectives

powered by Ubiquity & Datamine

Stuck in a rut or overwhelmed with opportunities? And while you’re figuring out the smartest approach, senior management is demanding more and more from your precious marketing budget. With the choice of media options and data available, how do you navigate your way through this increasingly complex landscape to reach your shining KPI’s?

Hear from industry experts that have years of experience, can provide insights from their relationships with senior decision makers and can elaborate on some of their most successful interactive strategies to date.

Book now! email IAB's marketing manager: alisa.higgins@iab.org.nz or register here http://iab.camp8.org/Default.aspx?pageId=164428

Guest presenters: 

• Ben Goodale, CEO of justONE, winner of the RSVP Grand Prix Awards will share tips, tricks and inspirational campaign ideas that bridge the online and traditional marketing space and draw on highly successful Subway campaigns as case studies
• Glen Maguire, Founder and Co-owner of ClickThrough, will draw from over 10 years international online marketing experience including head of online at Vodafone New Zealand and founder of e1 Web and Mobile Marketing
• Paul O'Connor, Founder and Co-owner of Datamine, will use case studies and successful real-life examples to help you align your online marketing with your business direction. After all, your online activity has to be about what your business is about. And if you're delivering the right results, the funds will flow!

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Home › Events › IAB August Breakfast Seminar (Auckland) ›

IAB August Breakfast Seminar (Auckland)

Online strategies that will rock your CEO

How interactive marketing can help you achieve your business objectives.

This seminar is the first in a two-part series. The second part will take place on Thursday 10 September.  Book for both seminars now and receive a discount.

Stuck in a rut or overwhelmed with opportunities? And while you’re figuring out the smartest approach, senior management is demanding more and more from your precious marketing budget. With the plethora of media options and data available, how do you navigate your way through this increasingly complex landscape to reach your shining KPI’s?

Hear from industry experts that have years of experience, can provide insights from their relationships with senior decision makers and can elaborate on some of their most successful interactive strategies to date.

Be inspired and get great ideas on how to optimise your online activities. See real life examples and success stories demonstrating different ways you can use interactive media so you can get the best possible business result for your CEO.

Part one: Inspirational ideas that work

Guest presenters:

Ben Goodale, CEO of justONE, winner of the RSVP Grand Prix Awards will share tips, tricks and inspirational campaign ideas that bridge the online and traditional marketing space and draw on highly successful Subway campaigns as case studies.

Glen Maguire, Founder and Co-owner of ClickThrough, will draw from over 10 years international online marketing experience including head of online at Vodafone New Zealand and founder of e1 Web and Mobile Marketing.

Nathalie Morris, Director -  Ubiquity. With ten years’ experience at Ubiquity, a leading interactive marketing technology company, Nathalie works with clients such as Vodafone, Genesis Energy and SKYCITY. Nathalie is passionate about delivering interactive marketing solutions that get business results and will share her insights, using client examples and her knowledge of international best practice.

This seminar is the first in a two-part series. The second part, 'Shooting fish in a barrel?', will take place on Thursday 10 September.

Ticket prices:

IAB Members: $55 for each event or $95 for both in the series.
Non-Members: $75 each or $115 for both

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Home › Events › IAB September Breakfast Seminar (Auckland) ›

IAB September Breakfast Seminar (Auckland)

Online strategies that will rock your CEO

How interactive marketing can help you achieve your business objectives.

This seminar is the second in a two-part series, the first one is scheduled for 20 August. Book for both seminars now and receive a discount.

Stuck in a rut or overwhelmed with opportunities? And while you’re figuring out the smartest approach, senior management is demanding more and more from your precious marketing budget. With the plethora of media options and data available, how do you navigate your way through this increasingly complex landscape to reach your shining KPI’s?

Hear from industry experts that have years of experience, can provide insights from their relationships with senior decision makers and can elaborate on some of their most successful interactive strategies to date.

Be inspired and get great ideas on how to optimise your online activities. See real life examples and success stories demonstrating different ways you can use interactive media so you can get the best possible business result for your CEO.

Session two: Shooting fish in a barrel?

Guest speakers:

Simon McKearney, CFO of Flight Centre will talk about his key drivers and deliverables as a CFO and his relationship and expectations of the marketing team. Use Simon’s insight to understand what your CFO is looking for, what to measure and the areas to focus on in delivering great marketing results.

Paul O’Connor, Founder and Co-owner of Datamine, will use case studies and successful real-life examples to help you align your online marketing with your business direction. After all, your online activity has to be about what your business is about. And if you’re delivering the right results, the funds will flow! 

Andy Blood, Executive Creative Director at Whybin TBWA, will share how data can actually help set you free to create successful campaigns with even more impact for their clients’ brands. Andy is widely experienced and awarded, responsible for Goldstein at ASB Bank, Adidas and Nissan, among other household names.

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Home › Events › Auckland Thirsty Thursday 6 August 2009 ›

Auckland Thirsty Thursday 6 August 2009

Come along and meet up with your colleagues in interactive. Meet new people, talk shop, and catch up with what's happening in the industry.

Also this week: look out for your invitation to the next in the IAB breakfast seminar series, to be held on 20 August and 10 September.

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