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IAB & PwC present…What do agences want from online publishers

IAB and PwC have put together a series of educational events aimed specifically at the needs of small to medium publishers. These events are produced from input around the IAB board table, member requests and are part of IAB's ongoing focus to grow the online advertising market.

Please note these events are for IAB members only and are free to attend. Seats are limited to 20 allowing for plenty of interaction between presenter & attendees and limited to one attendee per member organisation.

Alysha Buckley, General Manager @ PHDIQ is our guest speaker at the next IAB/PwC Big Series for SME's on Thursday, 9th September, 4-5pm.

Recently Alysha wrote a blog on 'NZ Media - Innovate or die' where she talked about CPM deals and the damage they can do if publishers rely solely on these instead of investing in more sophisticated buying options such as behavioural targeting. Alysha will discuss this often controversial topic further next month, in the meantime here's your opportunity to ask one of NZ's leading digital experts the tough questions which she will endeavour to cover during her pres.

Post your questions at Google Moderator and yes we are taking anonymous ones..but may not answer them!

Who should attend? Those interested in a healthy debate around innovative ways to grow the industry; aimed at smaller publishers

Background check

Alysha set up PHDIQ in January 2007 as a digital media specialism inside Spark Group. In under four years the team has grown to 15, making it one of NZ’s largest digital media teams with competence across search marketing, mobile, social media marketing and online display

Event Details