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IAB NZ presents…Your Guide to Mobile Marketing 20 & 27 Oct
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and
With a reported 200,000 smart phones in NZ, how do we engage with them?
>> It's estimated that 3.6 million Kiwis have at least one mobile phone and 80% of those have it within arm’s reach throughout the day
>> Some say that within 5 years accessing the internet on mobile will overtake the PC
>> A mobile presence is no longer a luxury, gain a competitive advantage and secure your seat now
IAB NZ has crafted together two afternoon series around mobile marketing in New Zealand. They have been designed to give attendees practical ‘how to’ advice with case studies and all the tools necessary to implement some smartly executed, successful mobile marketing campaigns.
Session One – 20th Oct | 3 - 6pm
>> Overview: Braden Turner, Mobile Marketing Manager, Vodafone
>> When to use Mobile: Mark Michel, Integration Manager, The Hyperfactory
>> Planning, briefing & buying Mobile: Emily Dunsmore, Digital Media Strategist, Draft FCB
Session Two – 27th Oct | 3 - 6pm
>> Using Mobile to engage consumers: Richard Thompson, GM Digital, Vivaki Exchange NZ
>> Mobile search: Adon Byron, Sales Manager, Google
>> Mobile growth, measurement & examples from Australia: Graham Christie, Commercial Director, Big Mobile
>> How to successfully integrate your mobile marketing campaign with other more traditional Marketing channels: The “Where’s Wally?” story: Roxanne Salton, Senior Mobile Portal & Commercial Manager Mobile Products, Retail, Telecom
>> Case study: Reservoir Hill: Justin Boersma, Founder/Director Sales, Run the Red
When: Weds 20th and Weds 27th October
Where: Microsoft House, Level 5, 22 The Viaduct, AUCKLAND
Register: 2.45 - 3.00pm
Starts: 3.00pm - 6.00pm including networking drinks
REGISTRATION CLOSED
Tickets: (includes both sessions)
>> IAB members $99 + gst ($113.85 incl)
>> Non members $140 + gst ($161 incl)
>> Download event programme (pdf)
>> Event contact: Lena Corlett, IAB Events Coordinator, admin@iab.org.nz
Event Details
| Date: | October 20 2010 |
| Time: | 2.45 - 5.00pm followed by networking drinks |
| Location: | Microsoft Building, Level 5, 22 The Viaduct, Auckland |
| Contact: | Lena Corlett IAB Events Coordinator, Email: .(JavaScript must be enabled to view this email address), Phone: 022 6597 824 |
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