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I-COM 2 - 2nd International Conference on Online Media Measurement
Barcelona, February 5th-8th, 2008
The Digital Media industry has undergone staggering growth in the last few years, accompanied by an increasingly complex measurement challenge. While some are still trying to understand comparability between the Web and some forms of traditional print and broadcast media, emerging media and devices have already changed how people use online sites to search, read news or participate in social networking. With the ability to access services from televisions, mobile devices or even game consoles, to timeshift when downloading music and podcasts to listen to later and to install widgets and RSS feeds, the increasing fragmentation of Digital Media is making it more and more complex to measure and monetise online activity
At the International Conference on Online Media Measurement (I-COM), to be held 5-8th February, 2008 in Barcelona, delegates will explore the latest online measurement issues facing the Digital Media Industry, with the goals of international cooperation and understanding, information sharing and working toward consensus on best practices across media platforms and different forms of measurement.
This unique event has been conceived with the participation of the international bodies representing the most influential participants in the Digital Media industry:
- CAA (Chinese Advertising Association)
- EACA (European Association of Communication Agencies)
- EGTA (Association of Television and Radio Sales Houses)
- EIAA (European Interactive Advertising Association)
- FEDMA (Federation of European Direct & Interactive Marketing)
- IIAB Europe (Interactive Advertising Bureau)
- IAB US (Interactive Advertising Bureau)
- IFABC (International Federation of Audit Bureaux of Circulations)
- MMA (Mobile Marketing Association)
- OPA Europe (Online Publishers Association Europe)
The conference will be held in English. Conference program and venue information are available at http://www.i-com.org.
NOTE: IAB New Zealand members qualify for a special conference registration price. Please note on the registration if you register for the conference.
Event Details
| Date: | February 04 2008 |
| Time: | Feb 5 - 8 |
| Location: | Barcelona |
| Contact: | Andreas Cohen, Email: moreinfo@i-com.org, Phone: +41 (22) 819 9430 |
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