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IAB presents…Digital Overview for Newbie’s - SOLD OUT
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Presented by...
email alisa.higgins@iab.org.nz to be placed on the waiting list
Speaker 1: Amanda Wisniewski, Commercial Director, NZ, Online Division, The Nielsen Company
- NZ Online Population
- Online Audience Traffic and Measurement
- Online Ad Spend
- Online Retail
- Emerging Trends and Technology
- Television / Convergence
- Mobile / Connected Devices
Speaker 2: Samuel Stadler, Head of Agency – NZ, First Rate
- What is search? It's more than just a Search Engine...
- Usage / trends in NZ compared to Australia
- Where does Search fit in with other channels ie Mobile, Social etc. Why is search different?
- The difference between SEO and PPC
- What sort of ROI should you expect from search compared to other channels?
Speaker 3: Kris Hadley, Media Strategist at Draftfcb
- Social Media usage/trends in NZ
- What are the main sites everyone is using in NZ
- Where does Social Media fit in with other channels ie Mobile, Search etc
Who should attend? People new to the online advertising industry or have less than 1 years experience; agencies, publishers & marketers welcome
How much? IAB members get two free tickets per company; extra tickets for members are NZD $40.00 (incl gst) | Non Members NZD $65.00 (incl gst)
Cancellations must be received in writing 5 days prior to receive a full refund
Attendees will get a copy of the presentation emailed to them after the event
email alisa.higgins@iab.org.nz to be placed on the waiting list
Background check
Amanda is an experienced media professional with a strong understanding and knowledge of research across all media, now specialising in Internet audience measurement. She started her career working for advertising agencies and print publishers before moving into media research with The Nielsen Company..jpg)
In April 2010, Amanda was promoted to Commercial Director of Nielsen’s online division in New Zealand. In this role she is responsible for the entire Online Division, including revenue and expenditure, executing on strategies, product rollouts and managing high level client relationships.
Prior to this Amanda was Client Service Director (senior account management role) for around two years, responsible for all large publisher clients, advertising agencies and client communication. She has also held senior client service roles at Nielsen Online in Sydney (two years) and with Nielsen Media Research in Auckland (four years).
Samuel kicked off his online marketing career in 1999, consulting to New Zealand clients as well as San Diego based Network Security Solutions. Soon after, he was invited to work for a Paris-based IBM Business Partner, to help drive the B2C membership growth for a world-first digital content distribution system. As Product Manager he implemented online marketing initiatives across affiliate, referral and search engine marketing channels. Read more>>
Check out Kris' profile via LinkedIn >>
Event Details
| Date: | August 10 2011 |
| Time: | Register: 3:45 Starts: 4:00pm Finishes: 5:00pm followed by drinks until 5.30pm |
| Location: | Microsoft Building, 22 Viaduct, Level 5, AUCKLAND |
| Contact: | Alisa Higgins, IABNZ, Email: .(JavaScript must be enabled to view this email address), Phone: 021 296 96 46 |
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