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IAB & PwC present…Digital Overview for Newbie’s in Wellington
IAB and PwC have put together a series of educational events aimed specifically at the needs of small, growing businesses working in the online advertising industry. These events are produced from input around the IAB board table, member requests and are part of IAB's ongoing focus to grow the online advertising market.
This is a free event for IAB members Seats are limited to 20 and restricted to 1-2 per company.
An Online Advertising Digital Overview for Newbie's - presented by Amanda Wisniewski, Commercial Director, New Zealand, Online Division, The Nielsen Company
Amanda will cover:
- Overview of online ad spend
- Consumer patterns
- Display ad trends
- Rich media trends
- Social trends
- Emerging technology
Who should attend? People new to the online advertising industry or have less than 1 years experience
Background check
Amanda is an experienced media professional with a strong understanding and knowledge of 
research across all media, now specialising in Internet audience measurement. She started her career working for advertising agencies and print publishers before moving into media research with The Nielsen Company.
In April 2010, Amanda was promoted to Commercial Director of Nielsen’s online division in New Zealand. In this role she is responsible for the entire Online Division, including revenue and expenditure, executing on strategies, product rollouts and managing high level client relationships.
Prior to this Amanda was Client Service Director (senior account management role) for around two years, responsible for all large publisher clients, advertising agencies and client communication. She has also held senior client service roles at Nielsen Online in Sydney (two years) and with Nielsen Media Research in Auckland (four years).
Event Details
| Date: | April 13 2011 |
| Time: | 4.00 - 5.00pm followed by drinks until 5.30pm |
| Location: | Fairfax Wgtn c/- 40 Boulcott Street, Wellington, Ground Floor - Training Room |
| Contact: | Lena Corlett | Events Co-ordinator, Email: .(JavaScript must be enabled to view this email address), Phone: 022 659 7824 |
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