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IABNZ presents…The 4th Wave of Online Video is Here..Are You Riding it or Watching it Go By?

IABNZ presents...The 4th Wave of Online Video is Here...Are you Riding it or Watching it Go By?

Sponsored by                    

 Speakers 

>> Topic: Use Online Video to Your Advantage - Bernard Hickey | Editor | interest.co.nz

  • Why oh why use online Video
  • 90 seconds at 9am
  • Biggest hurdles for marketers & agencies around creating branded editorial content
  • Future trends

Background check: Bernard Hickey is the editor of Interest.co.nz, a free financial news and information website. He has been an online publisher for 12 years and is the former head of digital at Fairfax NZ.

>> Topic: Air New Zealand Case Study - David Simmons| GM Leisure and Online| Air New Zealand

  • Where does digital fit within Air NZ’s overall Communications & Marketing Strategy? How has this changed over the last 10 years? Is it fully integrated into the business as a whole? 
  • How much of Air NZ’s marketing budget gets spent online (% of )
  • What success have you had to date using online video?
  • What mistakes have you made?
  • Case Study

Background check: Dave Simmons has been with Air New Zealand in his current role for the last 12 months.  His current role encompasses Air NZ’s global online presence, the innovative and exciting Grabaseat brand, Air NZ Holidays and Ancillary Revenue.  Prior to joining Air New Zealand, he was CEO of UK Travel Meta-Search Global Travel Market.  Before joining Global Travel Market, Dave was the launch Sales and Marketing Director for All Business class Airline Silverjet.

>> Topic: Riding the Wave - Michael Te Young| Business Director| OMD Digital

  • The opportunities for video are immense and are evolving quickly
  • How are the shifts in content across channels effecting consumers?
  • And what does this mean for advertisers?

Background check: Michael Te Young is a Business Director at OMD, New Zealand’s largest media communications company where he has been for the last 4 years. He has been in the online industry for 13 years since he left the airline industry to start NZ’s first online Travel site in 1998 for Ihug. Since then he has worked at APN managing their digital advertising and established technology company Facilitate Digital in New Zealand. As well as a passion for digital, Michael holds a Graduate Diploma in Information Systems from the University of Auckland Business School.

>> Topic: Topic: Video content for online - David Rose| Business Manager| MSN

  • What do you create? Where do you place your wonderful video once you've created it?
  • How do you attract your target audience? And most importantly, what's this going to cost me???? 

Background check: David has been in the media business for twenty years, most of which has been focused on music and entertainment. In the mid 90s he was Promotions Manager for Warner Music NZ. In 1998 David founded Satellite Pictures starting off with the flagship NZ music show SQUEEZE for MTV on the TVNZ platform...read more>>

  

Ticket prices: IAB members $80.50 (incl GST), Non members $95.00 (incl GST)

Event Details
Date: March 30 2011
Time: 3:30pm - Registration | 3:50pm starts | Finish 5:30pm followed by networking drinks & nibbles until 6:00pm
Location: PricewaterhouseCoopers (PwC), Level 22, 188 Quay Street, Auckland
Contact: Lena Corlett, IAB Events Co-ordinator, Email: .(JavaScript must be enabled to view this email address), Phone: m: 022 659 7824


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