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IAB presents…Marketing Strategies & Insights into the NZ Tourism Industry

How digital technology is being successfully integrated into the marketing strategies of NZ Tourism, The Avis/Budget Group and Positively Wellington Tourism

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Speakers 

>> Justin Watson, General Manager| Marketing Communications| Tourism NZ

Justin is responsible for the strategic development and along with his team the deployment of all international marketing campaigns which facilitate the execution of the three-year strategic plan read more>>

Topic: Managing NZ 100% Pure You:

>> How digital fits within Tourism NZ’s overall Communications & Marketing Strategy
>> How has this changed over the last 10 years? Is it fully integrated into the business as a whole?
>> What do you do that's innovative in the digital space?
>> Key learning’s: what’s the biggest outtake/s Tourism NZ has learnt over the length of the 100% Pure campaign? What tactics have worked well? Which ones have failed?

>> Christian Destrieux, Sales & Marketing Manager | Avis Budget Group New Zealand
Christian is responsible for the Sales & Marketing activity of this leading New Zealand rental car company’s three brands in the New Zealand market. In a career spanning more years than he wishes to reveal, Christian has worked in senior Sales & Marketing roles with Air New Zealand in the Pacific Islands, Asia and Australia as well as time with Starwood Hotels... read more>

Topic: Competing Successfully in the NZ Car Rental Market

>> Where does digital fit within the Group's overall Communications & Marketing Strategy? How has this changed in the past 2 years? Is it fully integrated into the business as a whole?
>> Key learning’s: what’s the biggest outtake you’ve learnt over the last couple of years? What tactics have worked well? Which ones have failed?
>> How do the AVIS & Budget brands stand out from your competition?
>> What do you do that's innovative in the digital space?
>> Will you be spending more online over the next few years? If so, where will this budget come from?

  >> Sarah Meikle, General Manager of Marketing | Positively Wellington Tourism (PWT).

PWT is the largest regional tourism organisation in New Zealand and is the organisation responsible for marketing Wellington as a visitor destination to New Zealand and the world... read more>

Case Study: There's no place like Wellington:

>> Where does digital fit within PWT's overall Communication & Marketing Strategy?
>> What do you do that's innovative in the digital space?
>> What's the biggest outtake/s that have been learnt - what tactics have worked well and what ones haven't?
>> Will PWT be spending more online over the next few years?
>> If you were speaking to another Marketing Director, what sole piece of advice would you give them in regards to running online campaigns?

When: Thursday 14 April
Time: 3:30pm register | 3:45pm starts | followed by networking drinks until 6.00pm
Where: MSN c/- Microsoft Bldg, Level 5, 20 Viaduct Harbour CBD

Ticket prices:
IAB members: $80.50 (incl gst)
Non members: $95.00 (incl gst)

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