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IAB NZ presents…Digital Media Success Stories. What Works and Why - Finance
sponsored by 
Speakers will provide critical nuggets to help you develop cross-platform interactive campaigns. You’ll learn directly from the teams crafting and executing outstanding integrated work. And bring your questions - the intimate setting offers plenty of time to engage the speakers and your fellow attendees.
Then join us after for IAB.networking. Don’t miss an opportunity to make connections and have a drink with presenters, attendees and other media professionals.
Who should attend?
Professionals in charge of Marketing & Communications, Digital Marketing and Online Media
Tickets:
IAB members: $45 + gst ($51.75 incl gst)
Non members: $90 + gst (103.50 incl gst)
Date: Wednesday 16th November 2011
Time: 4.00 - 5.00pm
Venue: Microsoft Building, Level 5, 22 Viaduct, Auckland
Networking drinks: 5.30 - 6.30pm, The Library Bar, (back room) 1 Pakenham Street East, CBD (next to Tepid Pools)
Ross Howard, Creative Director, TEQUILA
Case Study: How Whybin's enticed Sovereign's audience to engage in a relationship with a life insurance company while still young and active
Whybin TBWA Tequila set out to achieve the impossible: to get Sovereign's audience engaged in a relationship with a life insurance company while still young and active and while 'the end' is still a long, long, way off.
To reinforce the idea that you can choose the life you want, the agency launched a campaign to embrace an active approach to life - with Sovereign as your life partner. They created an online interactive game called 'Life's Choice', to allow people to explore how their lifestyle choices related to their happiness and health.
David Nash, Creative Director, Ogilvy and Regan Savage, Head of Marketing Communications, Kiwibank
Case study: EasySwitch customers in to win a black Kiwibank smart-car as new level added to Green Ops 'game' site
Kiwibank's Easyswitch campaign is encouraging consumers to switch to Kiwibank via a unique interactive YouTube channel called 'Green Ops', with the look and feel of a first-person POV-style online game.
The 'gamified' site has already been wildly popular with visitors, and has prompted many to switch their banks to Kiwibank.
Event Details
| Date: | November 16 2011 |
| Time: | 3:30pm - Registration | 4:00pm - Start | 5:30pm networking drinks |
| Location: | Microsoft Building, Level 5, 22 Viaduct, Auckland |
| Contact: | Alisa Higgins, Email: .(JavaScript must be enabled to view this email address), Phone: 0212969646 |
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