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SOLD OUT IAB NZ presents…Digital Media Success Stories. What Works and Why - FMCG

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Speakers will provide critical nuggets to help you develop cross-platform interactive campaigns. You’ll learn directly from the teams crafting and executing outstanding integrated work. And bring your questions - the intimate setting offers plenty of time to engage the speakers and your fellow attendees.

Then join us after for IAB.networking. Don’t miss an opportunity to make connections and have a drink with presenters, attendees and other media professionals.

Who should attend?
Professionals in charge of Marketing & Communications, Digital Marketing and Online Media

Sorry but tickets have sold out for this event. Register early for the next case study event on 16th Nov >

Email admin@iab.org.nz if you would like to put your name down on the waiting list in case of cancellations

Tickets:
IAB members: $45 + gst ($51.75 incl gst)
Non members: $90 + gst (103.50 incl gst)

Date: Wednesday 19th October 2011
Time: 3.45 - 5.00pm
Venue: Microsoft Building, Level 5, 22 Viaduct, Auckland   
Networking drinks: 5.30 - 6.30pm @ The Library Bar (opp Tepid pools)

Ben Barnes, Digital Art Director, DDB & Nivin Sewpershad, Digital Strategist, McDonalds
Case study: McDonald’s, Chicken so tasty it sells itself

Infamous cricketer Australian spin bowler Shane Warne featured in this humourous online execution where Shane appeared in banners where fake loading bars would sit in front of his face; a never-ending buffering icon obscured him from view & users got the chance to click, drag and remove him altogether. 

As part of a through-the-line campaign, online helped total chicken sales at McDonald’s increase by 80%. And 2 weeks after launch, McDonald’s New Zealand recorded their highest sales week EVER in the history of being open in this country.

And to top it all off, not long after the campaign launched, Shane Warne’s proposal to English model/actress, Liz Hurley was accepted. Coincidence? Who can tell?

Samantha Ramlu, Interactive Strategist & Gareth Parry, Account Director, Method Studio
Case study: The Twinings NZ Breakfast Tea campaign

Kiwi's love a good cup of tea especially when they're given the freedom to mix their own blend – as Twinings offered consumers last year. Twining have been selling tea since 1706 – back when most people drank ale for breakfast!
 
As part of an integrated campaign, online helped New Zealanders re-connect with their favourite tea – Twinings – by becoming tea connoisseurs. Consumers were driven to a website where they could mix their own blend of kiwiana tea and go into win some great prizes – including the chance your tea blend gets made. The winner's tea was inspired by the magic of birdsong in the bush as day breaks... sigh... where's my cuppa?

Mike Wilson, Strategic Director Digital, .99
Case study: New World Easter promotion

The New World Easter promotion touches on moving a traditional business into the digital era.

Dealing with rising fuel prices and frugal customers New World wanted a new promotion without spending a traditional budget. The solution was an online game taking the form of The Great Cleverbaskets Easter Hunt.

Results were staggering: on average one person entered every 5 seconds for 3 weeks straight! Users spent an average of 6 minutes playing the game making the New World website more popular than most big websites in NZ for July. And more importantly New World increased its sales by 9.9% with an overall total ROI of 27.7%.

Background check:

• Ben is a creative at DDB Group NZ / Rapp Tribal and has worked on integrated digital campaigns for clients across the UK, Europe, Australia and New Zealand. Ben has worked on a diverse range of brands, some highlights include Honda, Virgin, and McDonald’s.
• Nivin heads up digital strategy for McDonald’s NZ, and works across the Australasian region on campaigns. Prior to the golden arches, Nivin was the Head of Technology at OMD New Zealand where he worked for 3 years. He lives with his Cat Onyx.

• Sam is Method Studios' Interactive Strategist and one of the founders. She has worked in marketing and advertising for 13 years and has a background in working both on the client side and the agency side (in client service). Sam has successfully planned and implemented campaigns for a number of global and local companies over a wide range of industries including: Intel, Sara Lee, Microsoft, Bell Tea & Coffee Company, Qantas, ANZ, Vector, Wendy’s.
• Gareth is Method Studios' Account Director. Gareth has worked in the design community since the late 90's on a wide range of public and private sector accounts, and in a number of roles. While studying Architecture in Wellington, he worked as a graphic designer for Wavelength, eventually winding up as CEO for a three year stint from 2008. Gareth enjoys design, strategy, relationship building, and cricket in all it's forms.
• Mike is .99's Strategic Digital Director and a member of the CAANZ Digital Leadsership Group. Previously positions include: Account Director & Digital at Barnes, Catmur & Friends and Client Service Director at Visual Appetite

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