IAB Training

Digital Media Sales Training Course – Auckland

Tue, 20 Dec 2016

This is a 2-day course for those new to digital media or sales professionals who have worked in traditional advertising to learn how to effectively sell digital media solutions to customers.

Who should attend

  • Digital publishers - people who are new to media / digital advertising
  • Sales professionals who have worked in traditional advertising for a while and need to get up to speed quickly on digital advertising
  • Digital sales people looking for a hands on, practical sales course specifically related to digital advertising
  • Those about to sit the IAB Digital Media Sales Certification Exam.

What you’ll learn

  • How to effectively respond to a digital brief, from taking the brief, understanding the core KPI’s and how to approach the best solution to meet the brief
  • How and when to best utilise multi-media solutions, incorporating mobile, social and data into your everyday proposals
  • Practice on using the latest search and social digital tools to gather research & insights such as Social Baker and Google Trends
  • How to create a digital media schedule and understand the key components i.e. calculating metrics such as CTR’s, CPA and CPC
  • Understanding of the way digital advertising is measured, new reporting tools available and optimisation capabilities to deliver ROI of campaigns
  • Overview of ad campaign management, what to look for, how to turn facts into marketing insights and the impact opimisation has on overall campaign results

What you take away with you

  • Confidence in the digital space to ensure you deliver the best service to your customers
  • A plan to keep on top your digital game such as reading lists, recommended blogs and websites, future industry events
  • A clear plan to turn your training into practice to bring value back to your business every day

Expert Trainer

Gavin Male - Gavin is an experienced digital professional with over 15 years of online marketing experience in the UK, Europe, the US and Australasia. Twice short-listed as Digital Entrepreneur of the Year (2013, 2014) in the UK. Now a New Zealand resident he runs S.L.I.C.E Digital and Broadband Compare and in his spare time tutors for the Marketing Association’s ‘Certificate in Digital Marketing Course’ Affiliate Marketing module and facilitates the IABNZ Digital Media Sales Training Course.


$650 + GST (For IABNZ Members)
$750 + GST (For Non-Members)

For Non-Members wishing to register please email admin@iab.org.nz with your attendee numbers and we will send you an invoice. Payment is required before the course commences.




18/19 October, 2017


The Marketing Association Premises, 69 St Georges Bay Road, Parnell, Auckland


Cancellation Policy
Purchases of IABNZ training courses are final and non-refundable. Substitutions are welcome at any time, provided the new attendee qualifies to receive the type of ticket from the initial guest and details of the new attendee are supplied to IABNZ 24hr prior to the course and include full name, job title, company name and email address. Should you not be able to attend or send a substitute, you may be able to transfer your reservation for another IABNZ course depending on availability and providing you contact us 2 weeks prior to the start of the course. IABNZ reserves the right to postpone the course due to insufficient numbers.

IAB New Zealand

IAB New Zealand