Digital Media Buyers and Planners Course – Auckland
Wed, 21 Dec 2016
This is a 2-day course for those individuals at all levels of the ecosystem who want to deepen their knowledge of digital media buying and planning.
Who should attend
- This course is designed for digital media buyers, planners, marketers and strategists who have at least one year digital buying and planning work experience. This includes media professionals working in a role across buying, planning, strategy, and analytics. This course is not designed to be an entry-level course, some experience is required.
- Those planning to sit the IAB Digital Media Buyers and Planners Certification Exam
What you’ll learn
|Establish Plan Parameters||Develop Media Objectives|
|Establish Buying Guidelines||Confirm Available Assets|
|Construct Planning Timeline||Conduct Campaign Research|
|Define Media Mix Allocation||Collaborate with Creative Agencies|
|Design Data Strategy and Measurement Plan||Develop Strategic Recommendation|
|Manage RFP Process||Evaluate and Negotiate Proposals|
|Negotiate Vendor Terms and Conditions||Manage IO Process|
|Kick Off Campaigns||Manage Trafficking and Tagging Process|
|Manage Reporting Process||Verify Campaign Launch|
|Analyse and Optimize Campaign||Troubleshoot Campaign|
|Manage Flowchart Process||Managing Digital Media Finances|
|Create Ad Hoc Reporting||Construct Industry POVs|
|Set Up Media Days||Forecast Media Returns|
|Finalize Media Plan|
What you take away with you
Gain a new understanding on establishing plan parameters & buying guidelines, defining media mix allocation, designing data strategies and measurement plans. Attendees will come away with an elevated knowledge of digital buying & planning and have a higher chance of success when they sit for the IAB Digital Buyers and Planners Certification exam.
Kathleen Gunther - Kathleen is a seasoned digital marketer who has held senior positions in media agencies across Australia and New Zealand. A member of the Mobile Advertising Council for the last two years, she uses anecdotal experience across a wide range of brands, clients and campaigns to effectively educate and inspire when training.
$650 + GST (For IABNZ Members)
$750 + GST (For Non-Members)
For Non-Members wishing to register please email firstname.lastname@example.org with your attendee numbers and we will send you an invoice. Payment is required before the course commences.
The Marketing Association Premises, 69 St Georges Bay Road, Parnell, Auckland
Purchases of IABNZ training courses are final and non-refundable. Substitutions are welcome at any time, provided the new attendee qualifies to receive the type of ticket from the initial guest and details of the new attendee are supplied to IABNZ 24hr prior to the course and include full name, job title, company name and email address. Should you not be able to attend or send a substitute, you may be able to transfer your reservation for another IABNZ course depending on availability and providing you contact us 2 weeks prior to the start of the course.