IAB Training

Digital Media Buyers and Planners Course – Auckland

Wed, 21 Dec 2016

This is a 2-day course for those individuals at all levels of the ecosystem who want to deepen their knowledge of digital media buying and planning.

Who should attend

  • This course is designed for digital media buyers, planners, marketers and strategists who have at least one year digital buying and planning work experience. This includes media professionals working in a role across buying, planning, strategy, and analytics. This course is not designed to be an entry-level course, some experience is required.
  • Those planning to sit the IAB Digital Media Buyers and Planners Certification Exam

What you’ll learn

Establish Plan Parameters Develop Media Objectives
Establish Buying Guidelines Confirm Available Assets
Construct Planning Timeline Conduct Campaign Research
Define Media Mix Allocation Collaborate with Creative Agencies
Design Data Strategy and Measurement Plan Develop Strategic Recommendation
Manage RFP Process Evaluate and Negotiate Proposals
Negotiate Vendor Terms and Conditions Manage IO Process
Kick Off Campaigns Manage Trafficking and Tagging Process
Manage Reporting Process Verify Campaign Launch
Analyse and Optimize Campaign Troubleshoot Campaign
Manage Flowchart Process Managing Digital Media Finances
Create Ad Hoc Reporting Construct Industry POVs
Set Up Media Days  Forecast Media Returns
Finalize Media Plan

What you take away with you

Gain a new understanding on establishing plan parameters & buying guidelines, defining media mix allocation, designing data strategies and measurement plans. Attendees will come away with an elevated knowledge of digital buying & planning and have a higher chance of success when they sit for the IAB Digital Buyers and Planners Certification exam.

Expert Trainer

Michael Te Young - Michael has been working in the digital industry since 1998 when he decided to leave his job and start an internet travel company. Since then he has held senior digital roles in product development, advertising sales, technology, business development and strategy. Prior to becoming a consultant in 2014 , he spent 7 years at OMD (part of the Omnicom group) as a Digital Media Business Director.


$650 + GST (For IABNZ Members)
$750 + GST (For Non-Members)

For Non-Members wishing to register please email with your attendee numbers and we will send you an invoice. Payment is required before the course commences.


2-days . Starts 8.30am | Finishes 5.00pm both days


7/8 August


The Marketing Association Premises, 69 St Georges Bay Road, Parnell, Auckland


Cancellation Policy

Purchases of IABNZ training courses are final and non-refundable. Substitutions are welcome at any time, provided the new attendee qualifies to receive the type of ticket from the initial guest and details of the new attendee are supplied to IABNZ 24hr prior to the course and include full name, job title, company name and email address. Should you not be able to attend or send a substitute, you may be able to transfer your reservation for another IABNZ course depending on availability and providing you contact us 2 weeks prior to the start of the course.