Home › About IAB › About IAB - Objectives ›

About IAB - Objectives

Vision: We will foster world-leading standards and creativity by developing, innovating, educating and growing the interactive advertising industry in New Zealand

Mission: Support IAB members to fulfil our vision

Strategy statement: Grow our industry by providing sound governance, a member Code of Practice, and marketing the value and effectiveness of online advertising

Marketing objectives: To grow the share of online advertising to 18% by 2013, by promoting the value and effectiveness of the medium

Governance objectives:

  1. To create an IAB self-regulated Code of Practice that demonstrates a commitment by the IAB and its Members to follow the ethical standards and best practices, evidenced by the Code, at all times
  2. To continue to increase direct value to members

{-- --}