About IAB
About IAB - 3 year goals
The following goals will be the primary focus of the IAB NZ over the next three years. These goals will be refined through input from IAB members and sub-committees.
- To effectively launch IAB NZ to clients, publishers, agencies and suppliers throughout New Zealand
- Establish the management and daily operational personnel for IAB NZ
- To increase the share of advertising and marketing dollars that Interactive media captures in the marketplace
- To organise the industry to set standards and guidelines that make it easier for agencies and marketers to buy and capture value from Interactive media
- To prove and promote the effectiveness of Interactive advertising to advertisers, agencies, marketers & press
- To be the primary advocate for the Interactive marketing and advertising industry
