About IAB New Zealand

IAB New Zealand is a not-for-profit organisation representing the interactive advertising and marketing industry. Our members represent media owners, advertisers, agencies and a wide-range of companies and organisations operating in the interactive advertising field.

Vision

For online to become NZ’s largest advertising medium.

Mission

Our mission is to provide our members with economies of scale to achieve our vision.

Strategy statement

To drive the online advertising industry to become the 3rd largest medium by 2012, by marketing the benefits of online advertising, using sophisticated research & collaborations, to NZ advertisers and their agencies.

Our focus is on

> Marketing (events, PR awareness)
> Research
> Organizational collaborations (training, media)

Values

IAB NZ acts in accordance with the following values:

Community - working for the greater good of the industry

Respect - for unique abilities, experiences and perspectives

Innovation - never standing still, not being afraid to fail and always growing

Integrity - doing what we say we will when we say we’ll do it

Independence - the IAB will remain independent from any of the individual constituents

Reason - favouring logic, wisdom and practicality